The United States’ total search ad revenues stand at around $37b, and Google earns close to 80 percent of that.
With that figure in mind, it’s not hard to see why many people instantly think of AdWords at any mention of PPC, but there are other paid search options out there. Amazon Sponsored Products is a growing marketing tool, providing businesses with a variety of advertising opportunities.
How Does Amazon Sponsored Products Work?
Amazon Sponsored Products is based around targeting keywords, as with AdWords or any other PPC platform.
You can utilize your own set of keywords, or use those Amazon recommends for you automatically, and you will be charged a set fee whenever a prospective customer clicks on your ads.
This is only available to businesses with a seller account, so if you use Amazon along with your own online store or other marketplaces, Sponsored Products may be an effective option.
Businesses using Amazon Sponsored Products can choose from three different types of keyword matching – broad, exact, or phrase. This enables you to set up keywords to match for specific terms only or more of a wider scope, to allow for misspellings and synonyms.
You can set your ads to match searches related to your products, including those sold by major brands, bringing your products to top of Amazon’s listings. Buyers clicking through will be taken to your own specific landing page, where they will be given comprehensive details on the item itself.
What Benefits Does it Offer?
Using Amazon Sponsored Products can help your business expand its reach and enjoy increased visibility on listings pages, potentially boosting your sales over time. Additionally Sponsored Products makes finding new customers and competing with other businesses somewhat easier for smaller brands still building their reputation.
The format of ads appearing at the top of results pages is simple but effective, carrying the information buyers want to see – a picture of the product, the price, and its review score (if any exist yet).
Amazon Sponsored Products can be advertised as traditional ads, or as headlines. The latter takes your goods, and brand, further, showing in a similar manner to banners. Headline ads appear at the top of the pages on the website and app, as well as in side-bars.
A marketing campaign featuring Amazon Sponsored Products in both formats can boost your presence and make the most of your budget. You need to bid on keywords carefully, though, to prevent over-spending.
Amazon Sponsored Products can be a powerful PPC tool alongside Google AdWords, for both new businesses and more established brands. At Nett Solutions PPC, our expert team can help set up Amazon advertising ideal for your company’s budget and target demographic, bringing you to one of the world’s top marketplaces with a bespoke approach.
Want to know more? Just give this Orange County digital marketing agency a call or drop us an email today!