Nett Solutions PPC Blog https://blog.nettsolutionsppc.com The Tools and Knowledge you Need to Market Smarter Mon, 25 Mar 2024 23:38:11 +0000 en hourly 1 https://wordpress.org/?v=5.6.13 https://blog.nettsolutionsppc.com/wp-content/uploads/2021/11/cropped-Nett-Solutions-PPC-Blog-Fav-Icon-White-32x32.png Nett Solutions PPC Blog https://blog.nettsolutionsppc.com 32 32 What are the Benefits of Using SEO and PPC Together? https://blog.nettsolutionsppc.com/what-are-the-benefits-of-using-seo-and-ppc-together/ Mon, 25 Mar 2024 23:37:35 +0000 https://blog.nettsolutionsppc.com/?p=8048 SEO and PPC are two of the most powerful elements of any comprehensive digital marketing strategy. But some businesses focus on just one instead of using both simultaneously. And that means they could be missing out on valuable opportunities to improve their reach. Using SEO and PPC together can help your business in different ways,...

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SEO and PPC are two of the most powerful elements of any comprehensive digital marketing strategy. But some businesses focus on just one instead of using both simultaneously. And that means they could be missing out on valuable opportunities to improve their reach.

Using SEO and PPC together can help your business in different ways, and our Orange County digital marketing agency explores four of the most important below.

Boost Your Online Visibility

One of the main reasons to use SEO and PPC together is increased visibility. The better your visibility, the better your chances of attracting clicks.

When you embrace both of these popular digital marketing techniques, you can target the same keywords across two fronts. With SEO, you can pepper keywords throughout your website in content and metadata. That will organically help to make your site more visible to users.

And with PPC, you can bid on those target keywords to buy your presence on search engine result pages (SERPs) too.

Bring Organic Visitors Back to Your Site with PPC Ads

If your optimized blog posts bring new visitors to your site, you have a fantastic opportunity to convert them into customers. But what if they leave without taking the desired action?

Well, that’s where retargeting comes in. You can set up retargeting campaigns to reach out to people after they have visited your site and remind them that your business exists.

You can show them the same products they might have added to their cart and left, or others they might be interested in. That can help drive them back to your site to convert. Users form an opinion about a website in 0.05 seconds, though, so make sure yours is designed to impress!

Experiment with New Keywords for Your SEO Campaigns

Setting up effective PPC campaigns can help you discover valuable new keywords for SEO. That may be a huge help when trying to determine whether targeting particular keywords is viable or not.

With PPC campaigns, you get a huge amount of data on the performance of ads. That offers an insight into the overall effectiveness of specific keywords.

If those ads attract clicks, it might be a good idea to start optimizing your website to target the same keywords. But if the ads fail to generate impressive results, it’s probably best to avoid it and experiment again.

Help Customers Learn More About Your Business Before Conversion

If a potential customer sees one of your ads and wants to research your company before they convert, a well-optimized website will help them do that easily.

They’ll be able to find key pages on your site through relevant keywords, strong internal links, and descriptive metadata. Exploring your site may give them the confidence to click through on your next ad and convert.

Want to Transform Your Digital Marketing Strategy?

Our Orange County digital marketing agency is dedicated to helping businesses just like yours with bespoke PPC campaigns that suit your goals, target audience, and budget.

To start working with our digital marketing pros in Orange County and boost your online visibility, get in touch today!

 

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How to Use TikTok in Your Digital Marketing Strategy https://blog.nettsolutionsppc.com/how-to-use-tiktok-in-your-digital-marketing-strategy/ Mon, 25 Mar 2024 23:07:08 +0000 https://blog.nettsolutionsppc.com/?p=8045 TikTok is a social-media phenomenon, with 232 million global downloads as of Q4 2023. And its jaw-dropping popularity makes it a valuable promotional tool for businesses, especially in the US (home to the biggest TikTok audience, with close to 150 million users). But integrating TikTok into your digital marketing strategy can be a time-consuming process,...

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TikTok is a social-media phenomenon, with 232 million global downloads as of Q4 2023. And its jaw-dropping popularity makes it a valuable promotional tool for businesses, especially in the US (home to the biggest TikTok audience, with close to 150 million users).

But integrating TikTok into your digital marketing strategy can be a time-consuming process, especially if you’re new to the platform. Fortunately, our Orange County digital marketing agency has a few tips to help you get started.

Determine Who You’re Trying to Reach on TikTok

While most of TikTok’s audience are Gen Zers and Millennials, its global user base spans diverse age groups. The majority of the worldwide audience (between 18% and 19%) is made up of men and women aged 18 to 24. But people aged 25 to 55 and above use it too, albeit in smaller numbers.

So, if you’re targeting users in their late teens and early twenties, TikTok is definitely worth adding to your strategy. But if you’re focused on people in older age groups, they’re still on TikTok — it’s just that reaching them might be a little harder. Creating good customer personas will help you understand your ideal buyers across different audience segments.

Take Advantage of Relevant Trends to Boost Viewership

Trends are a key part of the TikTok experience, and staying up to date with the latest can help you find new ways to reach your target audience.

However, choose your trends carefully. Remember: your TikTok marketing must be relevant to the people you’re trying to engage. Existing and potential customers might question why you’re bothering if you present videos that are on-trend yet don’t align with your brand, products, services, or values.

Study Your Campaign Performance to Find Improvement Opportunities

TikTok provides marketers with in-depth analytics covering key details, such as the number of views your videos have, average watch time, and comments. You can explore these stats within specific timeframes to discover how effectively your TikTok social ads help you reach customers.

Studying your analytics will reveal which videos perform well and which don’t. Compare them closely for an indication of what makes them different, and use what you learn to improve your future TikTok videos.

Be Brief, Creative, and Memorable

While TikTok has increased its maximum video length to 10 minutes (for uploaded videos only), it’s best to keep your ads much shorter when starting out. The recommended length is between 21 and 34 seconds.

Your ads should grab users, convey the right message, and leave them curious to know more. Up to 34 seconds may not seem like much, but you can still make an impact in that time with a compelling video.

Want to Revamp Your Social Strategy?

If you want to get more bang for your buck from social ads, our Orange County digital marketing agency is happy to help. We’ll build a bespoke social strategy and help your business reach more new customers online.

To get started, contact our team today!

 

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Why Should Your New Small Business Use PPC? https://blog.nettsolutionsppc.com/why-should-your-new-small-business-use-ppc/ Tue, 12 Mar 2024 22:23:31 +0000 https://blog.nettsolutionsppc.com/?p=8040 If you’ve recently launched a small business, you’re likely to face some serious competition. According to the U.S. Chamber of Commerce website, more than 5.1 million new business applications were filed in 2022 alone. Fortunately, even the smallest enterprises can take advantage of different digital marketing methods to reach their ideal customers online. And PPC...

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If you’ve recently launched a small business, you’re likely to face some serious competition. According to the U.S. Chamber of Commerce website, more than 5.1 million new business applications were filed in 2022 alone.

Fortunately, even the smallest enterprises can take advantage of different digital marketing methods to reach their ideal customers online. And PPC is one of the most effective channels.

Why?

Join our Orange County digital marketing agency as we explore five reasons why your small business needs PPC campaigns.

Tailor Ads to Target Different Demographics, Interests, and Behaviors

Getting your ads to the consumers most likely to buy your products or use your services is critical. But it’s not easy, particularly in a crowded niche. That’s why you need a clear idea of who your ads should be targeting.

When setting up PPC campaigns, you can leverage different targeting options to reach the most relevant audience with your ads. Focus on specific genders, age groups, locations, parental statuses, and more.

Reach Potential Customers at Different Points in Their Journey to Conversion

The customer journey has four stages:

  • Awareness
  • Consideration
  • Decision
  • Customer loyalty

With PPC campaigns, you can reach customers at each point of their journey towards conversion. Understanding their thoughts and needs at every stage will help you target the right people.

Give Your Brand Awareness a Welcome Boost

Increasing brand awareness is critical for a new small business. And PPC is one of the best ways to do that.

Your ads will put your business name in front of potential buyers, and even if they don’t click on them, they’ll still become aware of your company. That means they may recognize it in the future and consider you as more credible than competitors they’ve never encountered before.

Get a Key Insight into Your Digital Marketing Performance

Thanks to analytics tools, you can track the performance of your PPC ads to identify which achieve the highest conversion rates and which fail to generate any real return on your investment.

Studying your PPC analytics will give you valuable insight into your campaigns and help you gradually improve them. As a result, you can channel your marketing budget into more successful ads based on hard data.

Enjoy the Flexibility to Create PPC Ads that Suit Your Budget

Promoting a new small business can be costly, but PPC allows you to set a fixed daily budget for your ads. That prevents you from spending more than you expect to on your campaigns, but still allows you to reach your target audience with relevant ads.

Ready to Get Started with Your PPC Campaigns?

If you’re looking to expand your marketing efforts, PPC is one of the most powerful, affordable, and convenient methods.

Our Orange County digital marketing agency is ready to help your small business reach the right people in the right places at the right time with bespoke PPC campaigns.

Want to speak to a PPC pro? Get in touch with our Orange County digital marketing agency now!

 

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Researching Your Audience for Better Digital Marketing https://blog.nettsolutionsppc.com/researching-your-audience-for-better-digital-marketing/ Tue, 12 Mar 2024 21:52:38 +0000 https://blog.nettsolutionsppc.com/?p=8037 Audience research is crucial to build an effective digital marketing strategy. You need to understand the people you’re trying to sell to, otherwise you risk missing the target and wasting your marketing budget. How can you learn more about your audience? Our Orange County digital marketing agency shares four techniques to try below. Speak to...

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Audience research is crucial to build an effective digital marketing strategy. You need to understand the people you’re trying to sell to, otherwise you risk missing the target and wasting your marketing budget.

How can you learn more about your audience? Our Orange County digital marketing agency shares four techniques to try below.

Speak to Your Customers Directly

To market your business, products, and services to customers successfully, you should identify exactly what they need.

You can research your audience and find out what makes them tick in different ways. Here are three popular examples:

Surveys

Distributing online surveys is a simple research method. You can email these to existing customers and leads generated through your website, or you can use survey tools instead.

Surveys should ask a wide range of questions, covering age, interests, shopping habits, and opinions on products/services.

Interviews

By interviewing existing customers, you can learn about their pain points, how they perceive your business, their first encounter with it, what attracted them, and more. Interviews can be conducted in person or remotely via video chat or voice calls.

Whichever method you use, make sure that questions are open-ended (to avoid “yes” or “no” answers) and aren’t too intrusive.

Social Listening

You can use social media to discover users’ opinions about products, services, and brands in general. Social listening can help you learn more about how to make a better impact on your target audience. And with more than 302 million people using social media in America alone, there are plenty of opinions to explore!

Assess Competitor Audiences and Marketing

One of the most effective ways to research your audience is to check out your competitors’ marketing.

Ask:

  • Who are they targeting and where?
  • What techniques do they use to grab prospective customers and encourage them to click through to their site?
  • How do they interact with users on social media?
  • What types of digital marketing do they use to reach people (e.g. display ads, video ads, social ads, etc.)?

By analyzing your competitors’ audiences and their marketing strategy, you can find inspiration and opportunities to make your business stand out.

Organize Your Audience into the Right Segments

Audience segmentation is a major help when creating your marketing strategy, as it can improve the relevance and accuracy of your campaigns.

The process involves categorizing your audience into different types of segments. The most popular are:

  • Demographic
  • Geographic
  • Behavioral
  • Psychographic

Want to try it? Learn more in our blog post on the importance of audience segmentation.

Create Customer Personas

Use all the information you’ve gathered from your audience research to build customer personas. These are detailed representations of your ideal customer, spanning different ages, occupations, shopping behaviors, goals, and challenges.

Accurate customer personas will help you craft the right digital marketing campaigns for each segment of your audience. To learn more, check out our blog post on how to boost your PPC campaign success with customer personas.

Our Orange County digital marketing agency will create bespoke campaigns for your business and help you reach the right customers.

To get started, contact us today!

 

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Display Ads: Little Improvements That Could Make a Big Difference https://blog.nettsolutionsppc.com/display-ads-little-improvements-that-could-make-a-big-difference/ Mon, 11 Mar 2024 22:58:06 +0000 https://blog.nettsolutionsppc.com/?p=8033 Display ads are one of the most popular forms of online advertising, combining images and text to capture attention. But your business has to compete with a lot of others to stand out on busy web pages, which is why it’s so important to make your display ads the best they can be. To help...

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Display ads are one of the most popular forms of online advertising, combining images and text to capture attention. But your business has to compete with a lot of others to stand out on busy web pages, which is why it’s so important to make your display ads the best they can be.

To help you improve your display ads, here are five tips from our Orange County digital marketing agency.

Tips to Improve Your Display Ads

Make Sure Your Ads Stand Out

First and foremost, your display advertising should be eye-catching, otherwise they could be missed.

Use high-quality visuals that fit the message your ad is trying to convey, whether that’s how your products can make the customer’s life easier or your services will help them make money. Images that create an emotional response can make a strong impact, such as a happy family or a dynamic GIF showcasing a cute animal.

Get Your Targeting Right

Your display ads must target the right people to maximize your likelihood of securing clicks and conversions. Google Ads offers several targeting options for display campaigns, including Audience Targeting (based on interests and recent purchases) and Geographic Targeting (focused on specific locations).

Take advantage of different targeting options to improve your ads’ reach and visibility.

Make Sure Your Display Ads are Responsive

Your display ads must be optimized for smartphones and tablets to ensure they appear correctly. Use responsive display ads: these are automatically resized to suit different devices and screen sizes.

Responsive ads save you the time and effort of making different versions of an ad, and reduce the risk of ads being missed on smaller screens. That’s critical when there are more than 310 million smartphone users in the United States.

Write Headlines and Ad Copy that Grab Attention

One of the simplest and most effective ways to improve your display ads is to craft headlines that convey the right message clearly.

Be specific and focus on what makes your product or service special. Do you offer free global shipping? Have you patented a new type of technology? Whatever you bring to the table, put it in your display ads to stand out.

Take Advantage of Testing and Data to Refine Ads

A/B testing is invaluable for experimenting with different images and text to determine the best options for your display ads. Track your ads’ performance with valuable Key Performance Indicators (KPIs), such as click-through rate (CTR) and conversions.

Once you know which display ads generate the most clicks and conversions, take the key elements from those and use them in future ads to keep building better campaigns.

Ready to Work with Display Advertising Professionals?

If you want to market your business with effective display campaigns, leave it to Nett Solutions.

Our Orange County digital marketing agency is ready to help your business reach the right people with bespoke display ads. To get started, contact us today!

 

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The Big PPC Trends for 2024 https://blog.nettsolutionsppc.com/the-big-ppc-trends-for-2024/ Mon, 11 Mar 2024 22:47:07 +0000 https://blog.nettsolutionsppc.com/?p=8030 With 2024 here, it’s time to look ahead to the PPC trends we can all expect to see in the coming year. Join our Orange County digital marketing pros as we explore five of the top PPC trends for 2024. More Social Media Ads Social ads will continue to play a huge role in digital...

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With 2024 here, it’s time to look ahead to the PPC trends we can all expect to see in the coming year.

Join our Orange County digital marketing pros as we explore five of the top PPC trends for 2024.

More Social Media Ads

Social ads will continue to play a huge role in digital marketing in 2024, as TikTok, Instagram, and other massively popular platforms provide a direct connection between businesses and consumers. TikTok is set to get bigger and bigger, and could boast an estimated 955.3 million active users by 2025 (up from 755 million in 2022).

Still, Facebook and X (formerly Twitter) will still provide fertile ground for engaging digital marketing campaigns. As always, though, businesses must understand their target audiences to choose the right social media platforms.

More Flexibility in Video Ad Campaigns

In December 2023, Google announced updates to Google Ads’ video advertising. Video Reach Campaigns for Efficient Reach offers marketers more flexibility in how they target audiences through video ads.

This is just one example of how digital marketing platforms will continue to empower companies with more opportunities to reach customers. Video ads can appear on YouTube and countless other sites in a variety of formats, including skippable in-stream ads and bumper ads.

Video ad campaigns can grab users while they scroll sites or prepare to watch a YouTube video, whether they show product demonstrations, emotional stories, or humorous scenes.

Targeting Customers Across Diverse Channels

Businesses now have a wide range of digital marketing channels to choose from, and exploring the different options available can reveal exciting new opportunities. In 2024, companies on all scales could benefit from experimenting with more channels, especially if it helps them reach a broader audience.

Options include:

  • Display advertising
  • Social media advertising
  • Video advertising
  • Content marketing
  • Search Engine Optimization (SEO)
  • Email marketing
  • Affiliate marketing

Businesses, particularly those on a limited budget, don’t need to try all of these channels, but expanding into other areas could help to increase brand awareness and general audience size.

Increased Adoption of Amazon Ads

Advertising on Amazon looks likely to become more popular during 2024. Businesses can promote their goods as Sponsored Product ads to capture shoppers’ attention while they browse.

That can help to put your products in a great spot on packed Amazon pages, and even if a customer doesn’t convert immediately, they could keep your business in mind for future purchases.

More Remarketing to Bring Customers Back

Remarketing will remain popular in 2024, and it’s easy to see why: it’s a simple, effective way to bring customers back to your site to convert or make another purchase.

You can use remarketing to keep your business fresh in customers’ minds even if they don’t click through on an ad.

Whatever the PPC trends for 2024, building effective PPC campaigns can be tough without a little help — so leave it to the experts.

Our Orange County digital marketing agency is ready to help with PPC campaigns tailored to your business. To learn more about what we can do for you, get in touch today!

 

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Easy Ways to Make Your Paid Ads Appeal to a Bigger Audience https://blog.nettsolutionsppc.com/easy-ways-to-make-your-paid-ads-appeal-to-a-bigger-audience/ Mon, 30 Oct 2023 22:49:32 +0000 https://blog.nettsolutionsppc.com/?p=8025 Your PPC marketing ads just aren’t bringing in as many clicks as you hoped for. What do you do about it? Our Orange County digital marketing agency shares four easy tips to help you reach a bigger audience. Capture Attention with Strong Images in Your Display Ads One of the most effective ways to grab...

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Your PPC marketing ads just aren’t bringing in as many clicks as you hoped for.

What do you do about it?

Our Orange County digital marketing agency shares four easy tips to help you reach a bigger audience.

Capture Attention with Strong Images in Your Display Ads

One of the most effective ways to grab users is to include eye-catching images in your PPC marketing.

Display ads offer lots of flexibility, so you have room for experimentation. You can choose from animated ads, interactive ads, and banner ads to name just a few options.

But to make the most of your display ads, you have to pick the most visually engaging images. Avoid stock pictures that users have seen a thousand times already. And put yourself in your ideal customer’s shoes: what image would grab your attention while browsing?

Make Them an Offer They Can’t Refuse

Add a little sugar to your ads with exciting offers. Here are a few ideas to put into your ad headlines:

  • Discount coupon code (40% of U.S. shoppers look for discounts before buying online)
  • Free shipping
  • Free media download (e-book, webinar, etc.)
  • Points on a loyalty program

Offers can give your PPC marketing ads an edge over others. But only use viable offers — if you can’t do free shipping, go for a discount code or free download instead.

Create Copy That Truly Stands Out

If you’re managing your PPC marketing campaigns yourself, as well as your entire business, it could be tempting to rush the copy and get back to the many other plates you’re spinning.

But your copy’s likely to be weaker than it should be if you don’t write it with care.

Look at other ads promoting similar products or services to your own. What does their copy have in common? What language and structure can you use to stand out from the rest? A little research can go a long way.

Get Your Long-Tail Keywords Right

Long-tail keywords are more specific than short- or medium-tail ones. They’re not as broad as single-word keywords like “shoes”, “cake”, or “men’s shoes”. And that makes them easier to rank for, though they’re not a cheat code to jump to the top page of Google.

What do long-tail keywords look like? They use three or more words arranged in a logical way to match narrower search terms, such as “best pizza place Orange County” or “vegan running shoes near me”.

They’re fantastic for grabbing users that are ready to buy or almost there. Comprehensive keyword research will help you identify great long-tail keywords worth bidding on.

Get Help from the Pros

The easiest way to create better PPC marketing ads is to let the pros handle it. And our Orange County digital marketing agency is ready to create bespoke campaigns to help you reach a bigger audience and achieve better results.

Get started today with a FREE marketing analysis!

 

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4 Key Steps in Scaling Your PPC Marketing Campaigns https://blog.nettsolutionsppc.com/4-key-steps-in-scaling-your-ppc-marketing-campaigns/ Mon, 30 Oct 2023 22:37:55 +0000 https://blog.nettsolutionsppc.com/?p=8022 Want to get more out of your paid ads? It might be time to start scaling your PPC marketing campaigns. But that’s not always easy. It takes planning to get it right and make the most of your increased spending. So, to make it simpler, our Orange County digital marketing agency explores four tips for...

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Want to get more out of your paid ads?

It might be time to start scaling your PPC marketing campaigns. But that’s not always easy. It takes planning to get it right and make the most of your increased spending.

So, to make it simpler, our Orange County digital marketing agency explores four tips for scaling PPC marketing campaigns below.

Boost Your Budget to Generate More Traffic

One of the most important parts of scaling PPC marketing campaigns is raising your budget. You might not love that idea, and it’s easy to see why, but increasing your budget can help you target keywords likely to bring in more traffic. And over time, that means you could reach a bigger audience and generate more revenue.

Make the Most of Retargeting

Another part of scaling your PPC marketing campaigns is upping your retargeting game. If you don’t already use retargeting, it allows you to promote your business to users who have been on your website. It’s a simple way to remind unconverted visitors that your site exists and may have products or services that appeal to them.

But if you already use retargeting, scaling your campaigns gives you a chance to revise your approach. Check that your retargeting ads are vibrant and relevant to the people you’re targeting. And manage your ad frequency sensibly to avoid irritating users who get tired of seeing the same ads over and over.

Research Negative Keywords to Prevent Wasted Bids

When you’re scaling your campaigns, take a little time to identify irrelevant keywords that cost you money without giving anything in return. Someone who lands on your site and discovers it’s not a good match after all will look elsewhere. But you’ve still paid for that click, which costs $0.67 in Google Ads (Search).

Setting up negative keywords can save you from wasting money on clicks that lead nowhere and ensure you only target the most relevant users.

Update Your Landing Pages (and Make More if You Need Them)

Every ad campaign you create should direct to its own landing page. If that’s not the case for your PPC marketing campaigns, that’s a key change to make when scaling. Create relevant landing pages for the products or services you’re advertising, using images and videos to boost engagement.

Take a look at your existing landing pages, too. Are they visually interesting enough to keep visitors on the page? Do you provide the right information to prompt conversions? Is the CTA clear, and do visitors know what to expect when they take action?

Researching your competitors’ landing pages and A/B testing can help you build better, more impactful landing pages when scaling your campaigns.

Leave Your Campaign Scaling to the Experts

Scaling your PPC campaigns can be a time-consuming process, but if you get it right, you’ll reach a bigger audience and generate more revenue.

Not sure where to start? Our Orange County digital marketing agency will handle your campaigns for you.

Chat with our team and get your free marketing analysis today!

 

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How to Grab Customers with Social Ads https://blog.nettsolutionsppc.com/how-to-grab-customers-with-social-ads/ Mon, 30 Oct 2023 22:28:38 +0000 https://blog.nettsolutionsppc.com/?p=8019 Social channels give every small business a direct connection to new and existing customers. More than 4.8 billion people around the world use social media, so it’s a must, but it can be hard to achieve great results — especially for small companies experimenting with social ads for the first time. So, what can you...

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Social channels give every small business a direct connection to new and existing customers. More than 4.8 billion people around the world use social media, so it’s a must, but it can be hard to achieve great results — especially for small companies experimenting with social ads for the first time.

So, what can you do to attract more customers with your ads? Our Orange County digital marketing agency shares four simple but effective ideas below.

Learn from Your Best and Worst Posts

Keep track of your organic posts on each social channel, and analyze their performance. What separates your best and worst ones?

Maybe your strongest posts have a humorous approach or eye-catching animations. Maybe your worst only feature text and don’t encourage users to comment.

Whatever the differences, try to incorporate the strongest elements of your organic posts into your ads — and leave the weakest out.

Decide on a Clear and Consistent Voice

Your tone of voice should be consistent across all social channels. Any users who  explore your activities on Facebook, Twitter, and your website should be able to recognize a clear brand identity. Drastic differences in language and tone could irritate or confuse users.

Researching your target audience, and the different segments within that, will help you define your voice. Here are a few questions to answer:

  • What’s the average age?
  • What other businesses do they like and trust?
  • What do they look for when trying a new company?

Make the Most of Video Ads

Short, well-made videos are ideal for getting your business out there on social channels, especially Instagram and TikTok. But what can you do to make yours stand out?

Here are a few ideas:

  • Value the viewer’s time — make every second count and get straight to the point.
  • Promote your brand quickly, ideally within the first few seconds, to make an impact.
  • Include captions to convey the ad’s story even when users have the sound off.

No matter what your PPC marketing strategy, your video ads should look and feel professional. That can be tough if you’re on a tight budget, but you can still make it work with a little creativity. Check out your biggest competitors’ video ads for inspiration.

Refresh Your Ads Regularly

You’ve created a social ad that engages users and brings in new customers. Fantastic! So, you should keep running that same ad for months now, right?

Not necessarily.

Pay attention to the ad’s performance over time. If it generates less positive results after a while, users may be tired of seeing the ad and ignore it. Create a new ad instead, using what you’ve learned from the previous one.

How to Revitalize Your Social Ads

Want to make a bigger splash with your PPC marketing on social media but not sure where to start?

That’s what our Orange County digital marketing agency is here for!

We’ll study your small business and your target audience to craft social ads tailored to your customers. Get in touch now to find out more!

 

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How Do You Know Your PPC Campaigns Need Optimizing https://blog.nettsolutionsppc.com/how-do-you-know-your-ppc-campaigns-need-optimizing/ Mon, 30 Oct 2023 22:20:17 +0000 https://blog.nettsolutionsppc.com/?p=8016 Successful PPC marketing isn’t easy. You can invest time, money, and hard work  into it, but still not generate the returns you expect. Fortunately, you can change that with focused campaign optimization based on in-depth research and data analysis. How do you know when it’s time to optimize your campaigns? Here are four key signs....

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Successful PPC marketing isn’t easy. You can invest time, money, and hard work  into it, but still not generate the returns you expect.

Fortunately, you can change that with focused campaign optimization based on in-depth research and data analysis.

How do you know when it’s time to optimize your campaigns? Here are four key signs.

Bounce Rates are High on Your Landing Pages

Landing pages play a crucial part in your PPC marketing campaigns. Any users that click on an ad should land on a page dedicated directly to a specific service or product. If a landing page is good enough, it’ll encourage users to take the desired action and you’ll get another conversion.

But landing pages with a high bounce rate aren’t quite hitting the mark. Maybe they’re badly designed or there’s too much text. Or perhaps they don’t seem consistent with the ads they’re connected to.

Whatever the reason, your landing pages will benefit from being reworked if they have high bounce rates.

You’re Not Converting Enough New Customers

Converting users into customers is paramount — and if you’re not doing that, it could mean that your PPC marketing is due for an overhaul. But the average conversion rate can differ from industry to industry, so try not to fixate on matching another business’s rate because it might not be helpful. For example, the average is 3.1% in food and beverage, but 2.4% in beauty and skincare.

Your low conversion rates could be due to weak landing pages, poorly written ads, or another issue. In-depth PPC marketing campaign optimization can make a big difference, though, and help you boost your conversion rates.

Your Ads Attract Clicks from the Wrong Users

Not everyone who sees your ad should click through to your landing page. Why? Because your products and services may not be right for them, for any number of reasons (e.g. you don’t ship to their country).

But if they click through and leave your site immediately when they realize you’re not the company for them, you’re still paying for that visit.

However, campaign optimization can help you understand which areas to exclude from your PPC marketing for the best results.

You’re Spending More Money Without Getting the Results

If you’re investing more into your PPC marketing than ever but you’re still not generating real returns, you’re sure to be frustrated. You only have so much to invest, after all.

Campaign optimization can help you get more for your money. You’ll have the insights to make smarter decisions and avoid making the same mistakes again.

Leave Campaign Optimization to the Pros

Campaign optimization is an effective, methodical way to create more powerful marketing. And we’re here to make it easier.

Our AdWords Certified Orange County digital marketing agency will run a one-time campaign audit and provide you with a comprehensive list of PPC optimization suggestions. Call Nett Solutions to get started today!

 

The post How Do You Know Your PPC Campaigns Need Optimizing appeared first on Nett Solutions PPC Blog.

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