Ads not attracting new customers like they used to?
Been using the same keywords, offers, and approach for years?
Maybe it’s time to try something new.
Refreshing a stale PPC campaign can help you discover effective new techniques that bring your business to a bigger audience, generate more leads, and drive conversions.
And our Orange County digital marketing team has put together five simple ideas to inspire you.
Experiment with exciting new ad copy
Weak copy is one reason your PPC campaign may have stalled, so if you keep running ads with the same or similar text, start experimenting.
Think carefully about your target audience. Look at your buyer personas. Ask yourself:
- Are you writing your ads in the most engaging language?
- Could you increase your ads’ appeal by being a little punchier or more sophisticated?
Use A/B testing to see which copy performs best in two different ads, and build on this for a fresh new style.
Review your negative keywords
Negative keywords prevent your ads from displaying for irrelevant search queries.
Let’s say you sell shoes for kids: you don’t want adults coming to your site if they’re only shopping for themselves. If they click on your ad but leave the landing page seconds later, you’ll have paid for an ad and received nothing in return.
Study your search terms report carefully to identify negative keywords that could trigger your ads unnecessarily.
Branch out into different channels
If your PPC focuses on just one channel (e.g. Google Ads), you might want to explore new avenues.
For example, Facebook has around 1.85 billion active daily users and a dedicated paid advertising tool to help you reach potential new customers.
Twitter, Instagram, TikTok, and YouTube all offer advertising options too. You may not need to use all of them, but expanding your paid advertising into more varied areas could really help to refresh your PPC campaign.
Check out our five easy tips for better social media ads to learn more.
Make the most of mobile
Mobile advertising is vital when around 60 percent of all online searches are performed on a mobile device.
And it’s especially important if you run a retail business with a brick-and-mortar venue, as 78 percent of local mobile searches lead to an in-store purchase.
You can refresh your stale PPC campaign by placing more emphasis on mobile ads created specifically for smartphones and tablets. Call-only ads, for example, invite customers to directly call your business at the tap of an in-ad button.
Let the experts create a new campaign for you
Perhaps the best way to refresh your PPC campaign is to start working with a professional team.
They’ll research your business to understand:
- your budget
- your goals
- your target audience(s)
- your previous PPC successes and mistakes
Armed with this information, seasoned PPC specialists will create a bespoke campaign. And this could boost your company’s online visibility, attract invaluable new customers, and drive an increase in revenue.
Our Orange County digital marketing agency has helped a diverse range of businesses to achieve better results through tailored campaigns.