Any business with experience of launching and managing a PPC campaign will recognize the words ‘Quality Score’.
But there’s a gulf between recognition and understanding. And if you want to focus your paid ads’ performance and achieve your goals, a good grasp of Google’s Quality Score is crucial .
What is the Google Ads Quality Score?
The Quality Score makes a major impact on your PPC campaign’s pricing and effectiveness. It dictates your ads’ overall performance and the amount you can expect to spend on each valuable click.
Basically, Quality Score is the rating Google assigns to your keywords’ and ads’ quality and relevance. Google Ads uses this to identify the right price for your CPC (Cost Per Click) and multiply your max bid to figure out your ranking during ad auctions.
What affects your Google Ads Quality Score?
A number of factors determine your Quality Score:
- the relevance and quality of your landing page
- your ad copy’s relevance
- CTR (Click-through Rate)
- your Google Ads’ past performance
- the level of relevance each of your keywords has to the ad group in which it belongs
While these factors are vital to your Quality Score, the impact most of them have is a close-held secret. But the Click-through Rate is actually the most valuable — which should come as no surprise.
Why? Because when a higher number of users click on your PPC ads after being exposed to them, this sends a signal to Google that your ads are:
- valuable to searchers
- offer a high level of relevance
If you let your Quality Score drop (and keep dropping) over time, your PPC performance will decline too.
Google gives priority to accounts with the best Quality Scores, leading to higher rankings for ads and more competitive costs. It’s a fair exchange for investing time and effort into managing a PPC campaign well. Especially when paid ads boost brand awareness by 80 percent..
Preparing and monitoring your PPC campaign to achieve your goals
Making the most of your PPC campaign can be daunting, especially if you have little to no experience in this area. The mere mention of working to improve your Quality Score and taking your paid ads to another level may be enough to make some business-owners sweat.
That’s why working with experts could be the right move for your company. Seasoned professionals will help you manage your PPC campaign properly to focus your efforts, maximize performance and achieve your goals.
Our team of Orange County SEO experts has the experience, insights and tools to take your PPC campaign to the next level. We’ll get to know your business inside and out, so we can create the right strategy.
Get in touch today and we’ll see what we can do to help you reach the top. We’ll give you a FREE marketing analysis, too!