Delivering a Better User Experience on Your Website
A well-planned, well-executed digital marketing strategy may drive prospects to your site — but they’ll only convert if they’re impressed by what they find.
Almost 90% of online shoppers wouldn’t go back to a website after a poor user experience, according to Amazon Web Services. That means it’s unlikely that you’ll see visitors again if your site is slow, poorly designed, and generally a pain to navigate.
And while you could use a slick remarketing campaign to bring them back, they won’t stay around for long if you don’t improve your site.
So, what can you do to cultivate a better user experience? Join our Orange County SEO agency as we explore five simple ideas.
Minimize Your Page Load Times
Page load times play a key role in user experience. Think With Google research shows that 53% of visitors will abandon a mobile site if it takes more than 3 seconds to load.
Numerous factors affect page load times, including the number of on-page elements and hosting server. Get your load times as short as possible to improve user experience.
Embrace White Space and Avoid Clutter
A cluttered website can make a severe impact on your conversion rates. According to Think With Google, increasing the number of on-page elements from 400 to 6,000 reduces the probability of conversion by 95%.
That’s where white space comes in. Leaving visible space between different elements on your site creates a more professional, stylish look and makes it easier to scan. Be generous with white space in the margins on either side of pages, between lines of text, and around images.
Ensure Consistency from Page to Page
Consistency is a must to prevent your visitors from becoming confused and frustrated when they browse your website. Each page should look and feel connected to the rest.
Keep your image styles, buttons, layouts, text fonts, and color schemes consistent. If you want to redesign one page, you’ll have to do the entire site to ensure consistency!
Use Responsive Design to Suit All Devices
With responsive web design, your site will be accessible and user-friendly no matter what device is used to explore it. Your site will adapt to suit the specifics of each device, allowing users to view pages and interact with them on a smartphone or tablet just as they would on a computer.
Make Content Easy to Read and Understand
Your content should be concise, direct, and understandable. Explain why your business, products, and services are better than the competition in clear terms.
Avoid unnecessary jargon and pretentiousness.
Users want to know why they should choose you over the many other options online, so make it easy for them.
Ready to Deliver a Better User Experience on Your Site?
Our digital marketing specialists will build a bespoke SEO strategy for your website and help you reach more customers. Get in touch with our Orange County SEO agency now to find out more!