In a time when global corporations like Apple, Google, Microsoft, and others continue to swell, small businesses are as vital to communities as ever.
According to data from the United States Census Bureau, firms with less than 20 workers accounted for 89.4 percent of the country’s businesses. Independent restaurants, bars, hair salons, clothing stores, tailors, tech-repair specialists, and others all depend on their local customers.
Reaching new people in your local area is key, and PPC can help to boost your visibility without biting chunks out of your budget. Here’s how.
Embrace Google’s Location Extensions
Google’s location extensions are designed to help customers find your business by its location. This will incorporate a marker on Google Maps, your address, or the user’s distance from your company’s site.
Customers can tap or click on the extension to see more about your business like the opening hours, customer ratings (pulled from Google My Business), and possibly photographs too. One crucial element to include is your phone number, or you can make things even easier for prospects by integrating a ‘click to call’ button.
This lets them connect to your business directly without having to dial. Location extensions is all about convenience, so do everything you can in your PPC campaign to give customers all they need to reach you..
Showcase Local Recognition and Awards
Presenting any local recognition or awards you have received can help to sway a customer’s decision in your favor.
This can be more important in some areas than others. If you run a restaurant in a thriving city (New York City, say), you face immense competition, and any little extra incentive you can use to stand out may be crucial.
Any awards or praise provided by a trusted body or publication in your area should be presented in your PPC ads and landing page, with clear visibility.
Emphasize City and Town Names in Ads
Be specific about the locations you target. You can set up multiple PPC campaigns aimed at users in a different location each, if you want to attract customers from surrounding cities and towns.
If your business can make deliveries or you service clients within a set radius, you should integrate this into your PPC plans too, rather than just targeting those in the immediate vicinity.
You should also set up restrictions, to prevent ads showing in a part of the state or surrounding area you don’t service.
Target Mobile Users
You have to target mobile users. You simply have to.
69 percent of buyers around the world (aged between 18 and 39) research products on their mobiles before making a purchase. Whether you are a retailer, own a restaurant, a salon, or you have a bar, make sure you opt in for your ads to run on Google’s Display Network.
The more likely people are to search for businesses like yours while on the move, the more important mobile PPC is.
Want to know more about bringing new customers to your business via the magic of PPC? Give us a call! Nett Solutions PPC is an Orange County digital marketing agency with an expert team ready to help you!