We live in a world where so many of us are on our smartphones dozens of times each day. It’s done as a natural impulse now: you might reach for your phone and browse without thinking how much time you actually spend looking at that screen.
Research shows the average person is on their device for four hours each day. But you can use this to your advantage when advertising your business: the proliferation of smartphones has made mobile one of the most valuable marketing channels, but how can you make your mobile ads better?
Build a Killer CTA
The call-to-action is one of the most pivotal elements of your mobile ads. If you can’t come up with a great hook that makes the next step clear and encourages users to click through, you could be missing out on an effective way to generate leads and secure conversions.
Be direct and clear with calls-to-action. Use CTAs like ‘download our app’, ‘click and subscribe to our podcast’ or ‘tap to buy now’. Look at the brands you want to emulate most and see how they engage prospects in their mobile ads.
Click-to-call is a common engagement technique when designing mobile ads.
With one simple tap, your potential and existing customers will be put through to a representative: this is a fast, simple way to encourage interaction and gives your team a chance to create a positive impression.
Optimize Landing Pages for Mobile
Your website has to be optimized for mobile devices, ideally with responsive design. This ensures they’ll be user-friendly and properly formatted on most smartphones. Without this, customers could become frustrated and leave before they convert.
And that’s not what you want. Not at al.
A website that’s not optimized for mobile has landing pages that aren’t optimized for mobile either. You could be reducing the impact of your marketing campaign by overlooking this and put well-designed ads to waste.
Keep Your Descriptions Short and Sweet
Every bit of space matters on mobile screens, and your ads should be as concise but effective as possible. One way to prevent them outstaying their welcome is to focus on a less-is-more approach with short, sweet descriptions.
Don’t use two or three words when one will do. Don’t spend too long bigging your business up. Aim for maximum impact with minimal text. At Nett Solutions, our Orange County digital marketing experts are here to make your PPC campaign the best it can be. Just reach out to us to discuss your options, across mobile, social media and more right now.