Mobile ads account for more than 60 percent of all revenue generated by digital marketing. Most of us use our phone dozens of times each day for browsing, shopping, communicating, consuming media, and more. That’s why mobile marketing is a rich vein to tap.
But you need to maximize your mobile ads’ efficiency to make an impact in a competitive market. And that means avoiding common pitfalls that could slow you down and waste good money.
In this post, our Orange County digital marketing experts explore the mistakes you just can’t afford to make.
You Don’t Use Mobile Landing Pages
A well-designed landing page boosts your chances of converting users into customers. It’s not easy, but it’s certainly doable.
And all mobile ads must direct to a landing page designed for smartphones and tablets. It’s that simple.
Focus on speed and convenience. Users don’t have the time or inclination to scroll through long landing pages or wait while a glut of media loads. Over half of people will exit a mobile page if it takes more than three seconds to load.
They want to find what the ad promised, take action, and get the results they expect. In and out. No fuss.
Landing pages for mobile ads must be clean, user-friendly, and built with a tactile experience in mind.
You Don’t Write Ad Copy for Mobile Users
Your ad copy should always be punchy and to the point. You don’t have the space to be clever or indulge in linguistic acrobatics. Grab prospects’ attention. Promise them products or service they can’t pass over. Convert.
Use strong, active language that creates a sense of dynamism. Include prices and discounts. Add a click-to-call button for instant contact.
In short: do everything you can to make your brand irresistible. Think about what makes you click on paid ads. Apply this to your own.
And if you operate brick-and-mortar sites (stores, restaurants, bars, etc.) appeal to local customers too. Google research shows 50 percent of consumers are more likely to venture to a local business after looking it up online first.
You Fail to Take Advantage of Sitelinks
Sitelinks allow you to squeeze more out of your mobile ads. You can create multiple landing pages and direct consumers right to various key products/services. This helps you appeal to a broader audience.
Sitelinks let you fit more text into your ads too. You can promote sales pages, local events, store locators, and more while taking up less space.
Want to know how our Orange County digital marketing agency can help you transform your PPC campaign? Just get in touch and we’ll see how we can take you to the top.