Are your ads being overlooked?
Are you failing to make an impact on results pages?
Writing ads that engage prospects, encourage them to click through to your site, and ultimately convert is never easy. But there are steps you can take to create ads that stand out.
Below, our Orange County digital marketing specialists will explore four easy tips to help you create more engaging ads.
Write Copy for Specific Customers
Your ads can’t appeal to everyone — nor should they try to. So, write each ad for a specific audience segment based on the products or services it promotes.
Comprehensive customer personas make writing tailored ads easier, so research your buyers to understand exactly what they’re looking for online.
And remember: paid ads can increase brand awareness by 80% on average. Even if a prospect doesn’t click on your cleverly targeted ad the first time, they may well remember your business the next time — and be more likely to click through.
Add Power Words for Stronger Ad Copy
Adding power words will make your ads appear more enticing than others on a results page. They can boost engagement from the first glance by evoking certain emotions or creating a sense of urgency and exclusivity.
Here are a few examples of power words to get you started:
- Free
- Discover
- Bonus
- Reduced
- Fast
- Guarantee
- Now
- Solution
Use power words selectively — avoid cramming too many into your ads. Otherwise, you might seem to be trying too hard!
Include Essential Information
Try to answer questions that prospects are likely to ask. If you mention a specific product or type of product, people will want to know how much it costs. If you promise a sale, include the maximum saving customers can expect to make (e.g. ‘up to 70% off’).
It can be tempting to write vague ads to inspire prospects’ curiosity and prompt them to click through, but if they don’t like what they find on your landing page, they’ll leave. And you’ll pay for a wasted click!
Be clear, concrete, and transparent in your ads, so that your potential customers can make an informed choice.
Incorporate Numbers to Help Your Ads Stand Out
Work numbers into your paid ads to break up text and catch the user’s eye while they scan your copy. But use them strategically.
Prices, percentages, and stats may all make for more engaging ads. Stats can add credibility to your brand, such as ‘110,000 customers agree’, while being upfront with certain prices reduces the risk of wasted clicks
Conclusion
Try these four tips to create more engaging ads and build stronger campaigns. But if you’re struggling to achieve the results you want with your paid ads, it may be time to work with a professional team.
Our Orange County digital marketing specialists have helped many businesses get more conversions and better results overall. What can we do for you? Get in touch and speak to our friendly team today!
