Facebook and Google. Two global giants of the digital age. Google AdWords may well be the first paid advertising platform companies turn to, yet Facebook’s promotional services provide numerous benefits over the former.
A Massive Global Audience
As of December 2016, Facebook is used by 1.23bn people across the globe every single day, with 1.15bn members visiting via mobile devices.
There are currently around 7bn people on Earth, including many with no internet access. Now just think about Facebook’s number again.
You can be sure that your business will have prospects using Facebook day in, day out. Using the various high-quality targeting options Facebook offers, your business can focus your ads on these people, marketing in a subtle way with minimal intrusion.
ROI Takes Budgets Further
Facebook provides an impressive return on investment (ROI) for businesses, and while their prices per ad vary according to multiple factors (messaging, reach etc.), they are highly competitive.
This makes Facebook ads a cost-effective option for businesses of all sizes, and with some daily spends as low as $1 per day, you stand to make significant returns.
Facebook Adverts Manager also provides an extensive selection of metrics for tracking your performance, such as how many times your ad was presented on feeds and how many people saw it.
As a result, staying on top of your spends and revenue is quick and simple.
More Emphasis on Visuals
Facebook is an extremely visual platform. Scrolling through feeds, the average user is sure to see friends’ photos, memes, gifs, videos, and (of course) ads. More than 350m new photos are added on a daily basis.
Ads presented on Facebook boast bold images and videos alongside contextual text and links to the target website. The trick is to create ads which inspire emotional responses or create an instant bond with your brand.
Gain an Edge Over Competitors
While Facebook ads are incredibly competitive, by and large many companies are still unaware just how effective they are.
By using Facebook ads in your own marketing campaigns, you can gain an edge over competitors and build stronger connections with consumers in a platform they use every single day.
Extensive Targeting Options
As Facebook ads target consumers according to their demographic and personal interests, you have an extensive array of options to narrow your marketing. For example, you can create ‘lookalike audiences’ by uploading client data from your own files to target users based on this information.
You can target by gender, by interests, and by locaton. This precision ensures your money is going towards engaging your primary audience rather than people who will never have an interest in your brand.
Google AdWords has its own advantages, of course, but Facebook ads could be a cheaper, more precise paid search option for your brand. Our team of Orange County digital marketing experts will find the ideal paid search campaign for your business – give us a call!