What is Our RQS Assessment?
Our RQS assessment tool offers you a fast, simple way to evaluate your marketing performance and ultimately boost your revenue.
This tool enables you to identify powerful new opportunities to enhance your Quality Score and overtake competitors, completely free of charge.
However, we understand data related to ranking and online visibility can be complicated. To help you get the most out of your PPC campaign, we have created the following guide to your RQS Performance Grader PLUS.
How Can it Help?
PPC is a daunting area for any business preparing to embark on a new campaign without prior experience. As a marketing practice, paid search has evolved substantially in the past several years, with Google AdWords actually doubling the amount of space it allows for text in 2016.
However, this extra space only counts if you know which words to use. Keywords still play a vital role in driving traffic to your domain, but identifying the strongest is not quite so easy for newcomers. During your RQS assessment, you can compare your keyword ranking to your competitors’ and pinpoint where your position is losing and gaining ground.
The tool also identifies your hot button keywords, for crafting copy that gets to the core of your demographic’s needs, as well as exploring your quality score.
What is Your Quality Score?
Your Quality Score has a substantial impact on the price and performance of PPC campaigns. This is a rating that Google applies to your paid ads and keywords, to identify your CPC (cost per click). It is also multiplied by your maximum bid to finalize your ad’s placement during the auction stage.
Numerous factors affect your Quality Score:
- Your CTR (click-through rate)
- The quality and relevance of the ad’s landing page
- Every keyword’s relevance to its respective ad group
- Your ad text’s relevance
- The historical performance of your AdWords account
If you can increase your Quality Score, you will enjoy lower costs per conversion, meaning you will pay less whenever a user performs your intended action (buying an item, registering, etc.).
Why is Your Keyword Ranking Important?
Your keyword ranking determines your position on search engine results pages (SERPs). By assessing your keyword ranking compared to your competitors’, we can explore how and why you are being outranked.
Various factors will affect your ranking. Perhaps you simply target the wrong search terms. Perhaps you depend on high-volume keywords rather than embracing long-tail alternatives to focus your appeal. Perhaps your content doesn’t provide enough value for readers (such as being thinly-veiled ads for your products rather than actually informing your audience in some way).
Our RQS Assessment will get to the root of your struggle to place above your competitors. Want to know more? Get in touch with our Orange County digital marketing team now.