Most businesses today share one goal: reaching Google’s first page.
Alongside organic search, PPC can help you achieve better and better rankings, driving you towards that common goal. Google AdWords is the go-to option for most companies preparing to experiment with paid search for the first time, but why is it the right choice for your small business?
Reach More Customers Within Your Budget
Research indicates that businesses make $2 for every $1 they invest in AdWords. You have to spend money to make money, but AdWords allows you a high level of control over your investment. This is ideal if you’re on a tight budget and want to make every cent go as far as possible.
You can set a maximum cost per day for your PPC campaign, so there’s no need to worry about spending more than you can afford without realizing. You can set a budget for each ad you display, and have the freedom to alter this as and when you like.
If one ad performs particularly well, you can boost your spend on it, or if it’s not doing as well as you would like, you can reduce its cost (or simply stop it running).
Measure Your Results and Tailor Your Advertising
AdWords is easy to measure, thanks to the extensive metrics that show how well your ads are performing. Pay attention to the cost-per-conversion, Quality Score, click-through-rates, and conversion rates to stay on top of your AdWords campaign’s success.
There is plenty of customization available to help you market your business to exact specifications. You can include product pictures, contact details, and links to specific pages on your site.
Ad customizers enable you to alter your text ads to target more diverse prospects, changing based on the user’s device, location, and the time of day or date. You can even add countdowns to your ads during sales or in the lead-up to a product launch.
Refine Your Ads to Target Specific Locations
With AdWords, you can target ads to display in specific geographic locations, as widespread as by country or as narrow as the radius surrounding a location. Location groups are available too, which may cover places of interest or areas where your businesses are located.
This is ideal for businesses of all sizes and target demographics. You can display to users across one or more countries (needed for big companies shipping around the world), or simply those around your local business (perfect for independent restaurants or bars).
You can exclude ads from certain locations too, to prevent spending money targeting buyers unable to access your products or services.
Reach Potentially Billions of Users Across Multiple Platforms
The Google Display Network lets you reach your target audience across multiple platforms, including YouTube. This platform needs no introduction (it has more than a billion users, after all), and you can benefit from its immense reach by displaying ads on videos.
You can choose which type of videos or channels your ads appear on (or simply advertise across the entire site), and exclude them from others which you feel may be irrelevant or inappropriate.
Having ads play on videos relevant to your target buyer can be incredibly effective, provided your ads are well-designed.
Want to know more about setting up an AdWords campaign for your small business? We’re an Orange County digital marketing agency with years of experience helping companies just like yours exceed their goals.