Is your business trying to get ahead online without a PPC campaign?
While it can be daunting if you have no experience, you need PPC in your life if you want to maximize your online visibility. Nett Solutions’ PPC experts are here to help give you a clearer idea of why it works. To do this, we’ll look at five of the biggest PPC myths and set them straight …
Myth #1: Your PPC Campaign can be Set-Up and Left to Run Itself
In some cases, businesses trying to run their own PPC campaign may well get it set up (creating target keywords, establish bids etc.) and leave it to basically manage itself.
PPC campaigns need to be monitored constantly, testing performance, altering bids, and experimenting with various keywords / content. This is crucial to stay abreast of changes in Google’s algorithm and prevent your ads losing out.
Myth #2: You Have to Use as Many Keywords as Possible
Years ago, businesses would flood their blogs, articles, and homepage content with keywords. This led to virtually-unreadable copy that frustrated visitors and caused search engines to take action.
It’s easy to think adding too many keywords to your ads boosts performance, and while it will potentially secure more impressions, it’s no guarantee of conversions. It’s vital to use the most relevant keywords sparingly, even if you need to bid a little higher. Aim to engage as subtly as possible.
Myth #3: You can Copy Your Competitors’ Ads for Easy Results
Businesses just starting to run their own PPC campaign, without working with a firm of PPC specialists, may simply try to copy their competitors’ ads to hope they get their results too.
You’ll struggle to stand out from those other ads you’re aping, as users may assume your ads belong to your competitors without looking deeper.
Myth #4: PPC is Irrelevant if Your Organic Search Performance is Strong
It’s easy to get complacent as your organic search results improve. Having a high placement does not mean you can ignore PPC, though – the two work best in unison.
Both boost your visibility and drive more traffic to your site. Even with plenty of organic techniques bringing results in, PPC is still essential to target new prospects and allows you to target a wider variety of keywords.
Myth #5: Click-through Rates are Most Important to Your Quality Score
Your Quality Score is based on a number of different elements, of which click-through rates is just one. Other important contributing factors include each keyword’s relevance to its ad group, the quality and relevance of your landing page, and the ad-text’s relevance.
Don’t just focus on your click-through rates alone. Pay attention to these other elements to ensure your Quality Score keeps improving across your PPC campaign.
Want to know more about setting up a bespoke PPC campaign for your business? Get in touch with our Orange County digital marketing agency now!