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How to Plan the Best PPC Campaigns for Your Small Business

How to Plan the Best PPC Campaigns for Your Small Business

Solid PPC campaigns have the power to help even the smallest business reach a bigger audience and win new customers. However, proper planning is essential to build campaigns that find their audience and generate the results you’re looking for. But what does that involve? In this post, our Orange County…
Want to Improve Your PPC Performance? Here's What You Need to Know

Want to Improve Your PPC Performance? Here’s What You Need to Know

Your PPC campaigns just aren’t bringing in the right results anymore. What now? It’s time to update your strategy to win more clicks, more leads, more customers, and more revenue. Finding the right approach might not always be easy, but it’ll pay off when you watch your PPC performance reach…
7 Tips for a Better Paid Ad Strategy

7 Tips for a Better Paid Ad Strategy

A well-crafted paid ad strategy can help your small business engage the right audience and drive traffic to your site. But if your campaigns aren’t bringing in the results you need, it might be time to overhaul your strategy. How do you do that? To help you get it right,…
How to Help Your PPC Ads Attract More Clicks

How to Help Your PPC Ads Attract More Clicks

If your ads achieve a solid click-through rate, that shows they’re appealing to prospective customers enough to pique their interest. But if your paid ads aren’t attracting as many clicks as you know they should, winning new business can be tough. What can you do to put this right? Join…

Why are Google Shopping Ads So Helpful to Small Businesses?

With more than 33 million small businesses in the U.S., it’s not easy to stand out in a crowded marketplace and reach the right customers. But Google Shopping Ads can make a big difference. These ads are a visual alternative to text-based ads, featuring an image of a product, prices,…
PPC Strategy a Little Stale Here's How to Freshen It Up

PPC Strategy a Little Stale? Here’s How to Freshen It Up

Have your PPC campaigns stopped bringing you the same amazing results they used to? Maybe it’s time to refresh your PPC strategy. Exploring new advertising opportunities and techniques can help you achieve better results. And in this post, our Orange County digital marketing experts share four ideas to help you…
Less Bounce, More Conversions Making Better Landing Pages

Less Bounce, More Conversions: Making Better Landing Pages

Landing pages can transform prospects into valuable leads and paying customers. But building landing pages that make the right impact on your visitors can be a huge challenge. And if you don’t get it right, visitors are less likely to stick around to find out what you offer. How do…
How to Use Your Paid Ads to Generate More Leads

How to Use Your Paid Ads to Generate More Leads

Lead generation is vital for raising brand awareness, reaching prospects, and converting visitors into customers. That’s why $5 billion was spent on lead generation in the US in 2023. Paid ads play a major role in generating leads, whether that’s just paid search or other forms of advertising too. But…
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