Solid PPC campaigns have the power to help even the smallest business reach a bigger audience and win new customers. However, proper planning is essential to build campaigns that find their audience and generate the results you’re looking for.
But what does that involve? In this post, our Orange County digital marketing experts explore four tips to help you get your PPC planning right.
Targeting Relevant Audience Segments for Maximum Impact
Creating PPC campaigns without a clear target audience is one of the many mistakes that small businesses may make in digital marketing. You need to know who’s looking for the products or services advertised and how to grab their interest. Otherwise, your ads might go unnoticed.
Segmenting your audience is crucial to plan relevant PPC campaigns that appeal to the right people. When you design ads for customers based on a specific location, age, income, and other key factors, your campaigns are more likely to attract clicks and generate revenue.
Be Flexible with Campaign Types
If you’ve enjoyed success with a particular campaign type, you may be tempted to stick with that permanently. But experimenting can help you appeal to a wider audience, identify what works (and what doesn’t), and learn more about your customers.
Campaign types include:
- Search ads
- Display ads
- Video ads
- Shopping ads
- Social ads
When planning any type of campaign, make sure you understand what it involves, where your ads will appear online, and what businesses it suits best.
Explore PPC Campaigns Launched by Other Businesses
The US is home to around 6 million small businesses with employees, and competition can be fierce even in the most niche of niches. You need to stand out from other small businesses in your field and attract customers. One way to get inspired is to analyze your competitors’ PPC campaigns.
Why? Because this offers an insight into how other teams are reaching out to your shared audience. Assessing their marketing efforts can help you understand good targeting methods, calls-to-action (CTA), ad formats, and more.
Try Targeting Local Customers
Targeting local customers could lead to better results with new campaigns, especially for businesses with a brick-and-mortar venue open to customers (such as retail stores and restaurants).
When planning campaigns, explore any ideas that might enable you to resonate with locals and win more business. Take full advantage of location targeting features on ad platforms to increase your visibility to the most relevant audience segments.
Including local language, locations, and events in your messaging may boost interest among users in your area.
Conclusion
Developing campaigns that resonate with audiences, generate leads, and encourage conversions can be a time-consuming, difficult process for small businesses. Why not just leave it to our Orange County digital marketing pros instead?
We’ll create tailored PPC campaigns to help your business reach the right customers, based on your unique goals and budget.
Ready to learn more about how we can take your PPC to the next level? Get in touch today!
