Facebook now has more than 2 billion active monthly users across the globe.
That’s a staggering figure, and shows just how many potential customers are waiting to be converted.
Your business should be using Facebook’s paid ad services to reach your target demographic, but how can you get the most out of your campaign?
Use Audience Insights
Facebook Audience Insights enables you to browse a wealth of performance data related to your campaign. Before you start placing ads, check that you have your target demographic set up right, as Audience Insights shows what a specific type of audience looks like.
For example, if you’re a retail brand in San Francisco, you can analyze the specifics of people connected to your page, people in your Custom Audience, and people across Facebook. This lets you design ads able to find people most likely to take an interest in your products or services.
Embrace the Power of Remarketing
Facebook’s remarketing lets you target those people who clicked on an ad but didn’t necessarily complete a transaction.
You can upload a database of email addresses using the Facebook Power Editor, reaching those users who may have already submitted their email address.
The ‘Custom Audiences’ tool gives you the power to remarket to users who have interacted with your ads or watched your page’s videos up to a specific point.
Try A/B Testing
A/B (or split) testing lets you try different designs to see which performs better.
You want prospects to stop scrolling through so many of the same posts when they spot your beautifully-crafted ad.
Make two versions for the same product or theme with slight variations. For example, let’s say you want to advertise your latest line of women’s clothing with a Wild West styling.
Try a version of the ad with a picture of a cowgirl standing beside a cactus and another of her posing atop a horse. You can experiment with copy, too: one ad may have a tongue-in-cheek style, and the other a more earnest tone.
Your performance data will tell you which version of the ad has attracted the most engagement across a period between 3 and 14 days. Facebook splits members of your audience to prevent overlapping and fatigue.
Make Your Pictures Irresistible
Think about the number of pictures and videos you see as you scroll through your feeds – not every single one can hold your attention. In face, there are no doubt plenty you simply go past.
The right images can mean all the difference between creating an irresistible ad and an invisible one.
Be sure to use ones unique to your business, rather than stock images users will have seen multiple times before. This takes time to get right, so try A/B testing and pay close attention to your engagement.
At Nett Solutions PPC, our expert team can create the perfect Facebook ad campaign for your brand. Give us a call now to discuss how this Orange County digital marketing agency can help you reach your biggest audience yet!