Mobile is here to stay. Our smartphones and tablets give us access to almost anything we could possibly want online. That’s why we love them so very much.
We can download games, stream movies and TV shows, listen to music, read books, browse any website we want, and more. This convenience means we use these to search for products and services more than our desktop computers or laptops, and this will only continue to swell as mobile technology advances further.
With this in mind, every business should be working to target buyers through mobile advertising. Google AdWords is the platform of choice for countless brands, but how can you get the most out of your own PPC ads?
Getting Your Copy Right
When writing copy for your ads, it’s important to mention ‘mobile’ in the URL and the description so your users recognize the site is suited to mobile devices (promising no brutal load-times or missing images).
You should focus on speed, too, with certain terms emphasizing how fast and responsive your service is: ‘Shop now’, ‘buy now’, ‘call now’, and similar words convey quickness and minimal hassle.
A Smooth Landing
Your PPC mobile ads should lead to landing pages designed for smooth performance on smaller screens. Make sure they load quickly, ideally no longer than five seconds to avoid chasing frustrated prospects away.
You need to make sure all text on the page is readable without having to zoom in too, especially on buttons – if a user can’t tell what they’re about to activate, they might give up altogether.
Be sure to include a phone number, ideally with a click-to-call button. This gives users the chance to contact your brand with an absolute minimum of fuss; this is especially helpful for local businesses targeting customers looking to inquire about stock or make a booking.
Negatives can be Positives
AdWords lets you establish negative keywords: search terms you absolutely do NOT want to be connected with. This can prevent you having to pay for wasted clicks when people respond to ads that have nothing to do with them.
For example, brands selling designer drinking glasses (such as bespoke wine glasses or champagne flutes) would need to list eyeglasses, fashion glasses, and similar as negative keywords.
Extending Your Reach
Ad extensions enable you to add more to your PPC ads. Call extensions are a powerful option: these click-to-call buttons feature directly in your ads, giving users the chance to call you without needing to visit the site itself.
Sitelinks featuring in your ads direct prospects to specific pages on your site, ideally your most popular ones. You can use review extensions to integrate a few words of praise from a customer or website, while location extensions include a map to display your local site.
At Nett Solutions PPC, we’re an Orange County digital marketing agency with years of experience helping businesses like yours enjoy greater online success. Want to know how we can build an outstanding bespoke PPC campaign for you? Just give us a call on +949 330 7060 right this second!