Every business needs Twitter.
More than 65 percent of companies based in the United States (with over 100 employees) use Twitter in their marketing campaign, and 77 percent of users claim they feel more positive about a particular company after a Tweet has been responded to.
Perhaps you already use Twitter for the occasional marketing Tweet, but don’t quite know how to make the most of it. Here are four key areas to focus on to boost your results.
Use Deep Targeting
With so many millions of people on Twitter, how can your business reach your ideal prospects or stand out in a bustling marketplace?
Twitter offers in-depth targeting options that enable any business to boost their chances of being spotted. You can:
- Use keyword matching to target people using terms that match your keywords
- Target users following companies and influencers relevant to your business / industry
- Upload email addresses of existing customers or leads, and match these to followers’ accounts
These are just a few of the advanced targeting options available, but they’re all an effective aid to your campaign.
Consider a Promoted Account
Promoted accounts will appear in the Who To Follow section of users’ sidebars, and target people who share similarities with your competitors’ followers or show interest in relevant subjects.
Promoted accounts can be accompanied by a Tweet of your choosing – so make sure it’s enticing enough to secure new follows.
Pay Attention to Twitter Analytics
Analytics are crucial to maintaining an effective marketing campaign, and this is just as true with your Twitter advertising.
Your activity dashboard displays a variety of information on your activity and performance. Go to your ‘audiences’ tab, and you’ll be able to see those followers you’ve gained, and the people you managed to reach organically.
Audience interests, buying habits, and other metrics will help you gain valuable insights into your audience. From this, you can monitor how successfully you’re reaching your target demographic, which Tweets have gained the most traction, and more.
Engage, Engage, Engage
You can put the most stylish pictures in your ads, you can craft the finest pun that’s sure to grab attention, but if you fail to engage your audience, you’re not making the most of Twitter.
Be sure to get involved with your followers when prompted. If a user asks a question, be as informative as you can (even if it takes more than one Tweet). If a follower makes a request or a suggestion to improve your service, be gracious and responsive.
When fun hashtags trend, such as #AddaWordRuinaMovie, take part. This might not be appropriate for every business, but use your best judgment. Even if this doesn’t drive traffic to your site, it may still bring you to the attention of new potential followers.
Twitter ads can boost your online visibility significantly. Want to know how this Orange County digital marketing agency can help? Get in touch!