Month: January 2017

Election-2016

3 Lessons the Trump Campaign Taught us About Social Marketing

Like him or hate him, Trump won.  It’s a sensitive subject that evokes volatile emotions.  Our office includes people who voted both for and against him, and considering the polarizing climate of this election, I feel fortunate that we’re still one happy family.  I was torn on whether to write…
Direct-Marketing

Expert Tips to Improve Direct Marketing in an Unstable Economy

In a recent article, financial analyst Avi Tiomkin wrote: “The U.S. economy is undergoing a clear slowdown in the past year. The industrial sector […] is already in the midst of a recession, and other leading sectors of the economy are exhibiting tangible signs of weakening and possibly even changing…
irresistable-landing-page

4 Tips For An Irresistible Landing Page

What is a landing page? Technically, any page on your website could be an entry point for visitors, but a landing page is specifically designed to convert newcomers into customers. Landing pages are either set-up to encourage click-throughs to another page or to capture visitors’ data, generating leads for marketing…
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