What is a landing page? Technically, any page on your website could be an entry point for visitors, but a landing page is specifically designed to convert newcomers into customers.
Landing pages are either set-up to encourage click-throughs to another page or to capture visitors’ data, generating leads for marketing purposes. Receiving offers via email is still preferred by almost half of consumers, topping social media and direct mail. Both can prove effective, though there is a fine line between selling your brand effectively and bombarding users with sales-heavy spiel.
At our Orange County SEO agency, we help businesses of all sizes create powerful landing pages that engage visitors and increase conversion rates. To help you get head, we have put together the four tips below.
Video is Your Friend
You should aim for clear text that gets right to the point across your entire site, but your landing page has to make concision a priority.
Hitting your visitors with blocks of dense words is no way to keep their attention. Instead, use a short, punchy video to sell your brand. This is especially effective if you have a complex history or structure, and can condense hundreds of words into a brief animation or montage.
Be entertaining, concise, and clear. Remember: the longer a video is, the less likely visitors are to watch it, especially at this early stage.
Avoid Jargon, Buzzwords, and Cliches like the Plague
Imagine yourself arriving on a landing page littered with sales-centric buzzwords and jargon, forced into the copy to sound irresistible. Would you be impressed or confused?
Rather than explaining in minute detail how your products are made or why your brand is so great, tell prospects how you can solve their problem.
For example, if you sell sneakers proven to last longer than any other, you are solving the common problem of constant costly replacements. Avoid getting bogged down in the technical achievements your team has made in the lab, and focus on the advantages you offer instead.
Make Your Call to Action Clear
A great CTA (Call To Action) is vital. Facebook recently updated theirs to the mutual benefit of businesses and users.
You may need to give prospects a few options, to help them meet their potential needs. If you have a number of key products or packages available, include CTA buttons for each. A good example would be ‘grow your brand’ for a marketing firm’s site, or ‘revolutionize your style’ on a fashion store.
Keep Load Times Short
We all know the frustration of waiting for a page to finish loading. Excessive media, animations, and pop-ups can all slow a page’s loading time down significantly. This can be disastrous on your landing page.
There are several techniques you can use to speed-up your pages. Eliminating duplicate JavaScript and CSS files, reducing image sizes, and compressing text files can all help.
At Nett Solutions, our team will work with you to create an irresistible landing page as part of a bespoke PPC campaign.
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