Month: April 2018

4-common-ppc-errors-you-cannot-afford-to-make-in-2018

4 Common PPC Errors You Cannot Afford to Make in 2018

4 Common PPC Errors You Cannot Afford to Make in 2018 Every business needs to invest in paid search. On average, companies will make $2 for every $1 spent on AdWords, while other PPC platforms can be utilized to reinforce your campaign. Facebook, Twitter, LinkedIn, YouTube, and more all offer…
What is In-image Advertising?

What is In-image Advertising?

In-image advertising is a fairly simple technique that harnesses the eye-catching power of pictures to boost your ads’ visibility. It’s basically just as it sounds: your ads are set-up to appear over images on websites within the network you choose. There are a number of networks available, but they all…
Creating Irresistible PPC Ads

Creating Irresistible PPC Ads

Competition is fierce in the world of PPC, and you may not be giving yourself the best opportunity to succeed unless you put maximum effort into creating your ads. You have to ensure that every ad is crafted to catch your prospects’ eye, pique their interest, and make clicking through…
The Art of Writing PPC Headlines

The Art of Writing PPC Headlines

The headline is the first thing prospects encounter when your ad appears on their SERP. It’s easy for the eye to glide over paid ads while scrolling down through the organic results, but great writing can grab a potential customer’s attention so tightly they find it impossible to resist. Companies…
Local-Business-with-PPC

How can You Attract New Customers for Your Local Business with PPC?

In a time when global corporations like Apple, Google, Microsoft, and others continue to swell, small businesses are as vital to communities as ever. According to data from the United States Census Bureau, firms with less than 20 workers accounted for 89.4 percent of the country’s businesses. Independent restaurants, bars,…
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