In-image advertising is a fairly simple technique that harnesses the eye-catching power of pictures to boost your ads’ visibility.
It’s basically just as it sounds: your ads are set-up to appear over images on websites within the network you choose. There are a number of networks available, but they all provide similar services to help bring your brand to a wider audience.
How Does In-image Advertising Work?
Your ads are inserted right across a specific image, with an aim to be more visually striking than banner or text ads scattered around the page. In-image advertising makes for ads which are less intrusive and contained to pre-existing visual content.
This is based on keywords, just like any other PPC solution, and a list of search terms to target is created. These dictate on which pages your ads will appear, and helps increase the likelihood that prospects will actually take an interest in your brand.
How Does In-image Advertising Target Prospects?
It’s vital to consider that specific keywords could have multiple meanings, which would obviously affect their relevancy to users. Irrelevant ads cost you money that could have been spent better elsewhere.
How about your in-image ads featuring on pages you would rather they didn’t? You can create a list of negative keywords to prevent this happening, so be sure to think about undesirable content that could end up being matched to your ads.
Additional filtering options can typically be adjusted on in-image networks to refine your targeting and ultimately boost the ads’ efficiency. Geographic, demographic, event, and other targeting specifications may be available. Take the time to check out your options and explore how they can maximize your return on investment.
Your ads are placed over the bottom of an image in an article once users hover over an image for a certain length of time. These can usually be closed by clicking on a small icon in the top corner of the ad, which leaves them free to view the picture.
This is not the ideal result, sure, but it’s better to avoid frustrating users and potentially leaving a bad taste in their mouth.
If the user decides to click on the ad instead, they will be directed to a landing page, and the in-image advertising will have served its purpose.
Your in-image ads can be created to promote your business, an aspect of your services, or certain products. When in-image advertising performs at its best, the content of the ad itself will be a perfect complement to the picture, though there may not always be an obvious link between the two.
Have we whetted your appetite to try in-image advertising? Give this Orange County digital marketing agency a call, and we’ll help you understand how we can fit it into your campaigns!