Month: July 2018

Writing-PPC-Ad-Copy-that-Converts

Writing PPC Ad Copy that Converts

One of the most important things to get right in your PPC ads is the copy. Though you have more space since Google introduced expanded text ads, you still have to take great care to find the strongest words and compelling structure. Still, that’s easier said than done. To help…

What is Call Tracking and Why does it Matter?

The world is increasingly mobile. More than half of all online searches are now performed on smartphones and tablets. Google’s move to mobile-first indexing gives those mobile-optimized websites a better chance of climbing the rankings. Businesses now have to ensure they provide searchers with the best mobile experience possible to…

Are you Getting the Most out of your Facebook Ads?

Facebook has around two billion active users each month. This immense social giant gives you the power to connect with your audience in a variety of ways, including paid ads. However, even if you’re already using Facebook’s PPC service, you may not be getting the most for your buck. We’re…
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