The world is increasingly mobile.
More than half of all online searches are now performed on smartphones and tablets. Google’s move to mobile-first indexing gives those mobile-optimized websites a better chance of climbing the rankings.
Businesses now have to ensure they provide searchers with the best mobile experience possible to suit this ongoing shift. Call tracking is one of the most important elements of any good mobile marketing campaign, but what is it?
Call Tracking in Brief
Call tracking records information on any prospects who call your business as a direct result of a paid ad.
This can help you identify the most effective marketing strategies and develop a better understanding of your potential customers. You can create a number of different phone accounts and apply one to each PPC campaign you run.
As a result, you’ll be able to recognize which paid ads are generating the highest number of calls and which deliver less ROI.
Data from your call tracking can make a powerful contribution to your overall online marketing, highlighting the most effective techniques currently employed in your PPC ads. You’ll be able to incorporate elements from the most successful ads into others, whether this means emulating the tone of voice or using similar keywords.
How Does Call Tracking Work?
You can integrate calls into your campaign in different ways. Call extensions are perhaps the most obvious. These appear as a click-to-call icon in the ad, and the relevant number is input into the searcher’s phone when clicked.
Prospective customers can connect to your business with minimal effort. There’s no need for them to make a note of your number and key it in themselves.
Google offers unique call forwarding numbers too. These allow you to gather data on calls made through extensions, such as the caller’s area code and a call’s duration. This information helps you identify where your prospects are contacting you from and determine which locations may need more attention.
However, it’s vital to make sure your calls will actually be answered when potential customers contact you via one of your PPC ads. Do you think you’d be impressed with a business if their ad grabbed your eye but nobody picked up the phone on multiple occasions?
If you set up multiple numbers connected to different paid ads, only use lines that will be manned anyway.
At Nett Solutions PPC, our Orange County digital marketing team can integrate call tracking into your PPC campaign for better results! Just give us a call now and we’ll discuss your options!