Facebook has around two billion active users each month.
This immense social giant gives you the power to connect with your audience in a variety of ways, including paid ads.
However, even if you’re already using Facebook’s PPC service, you may not be getting the most for your buck.
We’re here to help, though! Check out the four tips below for some great ideas …
Try Facebook Video Ads
Shoppers watching promotional videos are 1.81 times more likely to make a product purchase than those who ignore them. Video marketing is more effective on smartphones and tablets too, with mobile users three times as likely to watch a video than people on desktop.
Facebook lets you upload your own video ads with a maximum length of 240 minutes. However, it’s best to keep them as short as possible to increase their chances of being viewed. Add captions to reach those people who scroll their feeds with the sound off, and your message will still be clear.
Embrace the New Analytics Features
Facebook recently announced the arrival of Facebook Analytics. This new app has been designed to help businesses understand how people are engaging with their brand across all channels (app, website, etc.).
Facebook Analytics lets you use machine learning to identify common journeys users take across your site or app on their way to a purchase. This aims to help you streamline the customer experience and eliminate confusing obstacles.
The new tool is set to feature bespoke insights too. You will be able to create custom insights and monitor specific aspects of activity.
Overall, Facebook Analytics gives you more freedom and flexibility to create the most effective paid ads.
Make the Most of Remarketing
Remarketing involves reaching out to people who visited your website without making a purchase.
You can reach them on Facebook by importing a database of email addresses you have gathered, and match them to the relevant user accounts. This is effective because you have already made an impression, but just need to secure the conversion.
Remarketing is a great way to make the most of your reach on Facebook PPC, improving your engagement with prospects you have already attracted in some way.
Look into Lookalike Audiences
Everyone using Facebook Ads should have tried Lookalike Audiences. If not, you’re missing out!
This feature lets you reach prospects whose interests mean they are likely to buy from your business, as they are similar to your existing customers.
You can create a Lookalike Audience using information from your mobile app or your Facebook pixel, and start marketing your ads to the most promising people. It’s simple to set up and can increase your chances of boosting conversions over time.
Our Orange County digital marketing agency is here to help your brand make the most of your Facebook Ads! Give us a call to learn what we can do for you!
