Month: December 2018

What-are-the-Golden-Rules-of-PPC

What are the Golden Rules of PPC?

Looking to get more bang for your buck from your PPC campaign? Over $10bn was spent on PPC in 2017, and every cent you invest into your campaign counts. Effective paid search marketing drives valuable traffic to your site and helps secure conversions, but if you’re not giving it your…
What-Will-Be-the-Top-PPC-Trends-for-2019

What Will Be the Top PPC Trends for 2019?

With another year almost done and 2019 hot on its heels, we’re all wondering what changes lie in store in the wonderful world of PPC. Paid search keeps evolving in pretty fascinating ways, and the coming 12 months will bring more exciting innovations and developments our way. Knowing what to…
4-Effective-Retargeting-Techniques

4 Effective Retargeting Techniques

Retargeting is a powerful element of digital marketing every business should take advantage of. Retargeting is your chance to bring back those prospects who left your site without converting, via the power of the humble cookie and display ads. When done right, retargeting ads will prompt a portion of visitors…
How-to-Create-Facebook-Ads-that-Build-Your-Brand

How to Create Facebook Ads that Build Your Brand

With over two billion users worldwide, Facebook is a fertile advertising ground for your business. Every brand and organization on the planet should have embraced this social giant by now — and if you haven’t, you could be missing out on some pretty invaluable brand-building opportunities! But that doesn’t just…
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