With over two billion users worldwide, Facebook is a fertile advertising ground for your business.
Every brand and organization on the planet should have embraced this social giant by now — and if you haven’t, you could be missing out on some pretty invaluable brand-building opportunities!
But that doesn’t just mean connecting with your existing customer-base: you can reach out to all-new prospects via the power of Facebook Ads.
Intrigued? You should be!
Join Nett Solutions’ Orange County digital marketing experts as we look at creating Facebook ads that build your brand …
Get your Headline Right
An effective Facebook ad headline is clear, to the point and conversational in tone. That’s it.
Bombarding prospects with self-aggrandising stuff they really don’t need to know just yet is pretty unlikely to win the hearts and minds of millions.
Focus on how your products or services will benefit customers in a no-nonsense way. Simple.
Develop your Own Buyer Personas
Creating buyer personas helps you understand who you’re targeting a little better.
Think about your existing customer-base and those people you’d like to engage. What different demographics are buying from you and which do you want to buy from you in the future?
Make a profile for each type of customer. Are they male or female? What’s their occupation? Personal interests? Budget? Do they have much disposable income? What pain point are you addressing to improve their life?
This makes it easier to create ads tailored to specific people, rather than tossing anything at the proverbial wall to see what sticks.
Pick Images and Videos that Pack a Punch
Visual media’s key to a good ad. Posts with images have a higher engagement rate than text-based ones, and those featuring videos are even more likely to convert.
Still, you can’t just use any old thing. Stock pictures prospects see all over the internet don’t communicate anything unique about your brand and show a lack of creativity.
Your images should be striking, dynamic — they have to stand out on feeds or potential customers will just scroll right on by.
The same applies to videos: think strong, think visually-arresting, think professional.
And short! No longer than 30 seconds to start with. Bigger brands can go for longer, but not by much.
Your CTA has to be Impossible to Ignore
A good call-to-action is clear and inviting. Make sure users know exactly what clicking on your ad will do.
You might be trying to direct them to a product or service page on your site. Maybe there’s a blog post you want them to look at. Or a report. Or a free ebook to capture leads.
Whatever it is, focus on clarity and be explicit about what you want them to do.
Want to learn more about how we can help you reach a bigger audience and build brand awareness? Just get in touch with our Orange County digital marketing team right now!
