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Month: June 2025

Want to Improve Your PPC Performance? Here's What You Need to Know

Want to Improve Your PPC Performance? Here’s What You Need to Know

Your PPC campaigns just aren’t bringing in the right results anymore. What now? It’s time to update your strategy to win more clicks, more leads, more customers, and more revenue. Finding the right approach might not always be easy, but it’ll pay off when you watch your PPC performance reach…
How to Take Your Social Media Ads Further

How to Take Your Social Media Ads Further

Social ads have the power to connect your business to a massive user base: more than 310 million people are estimated to use social media in the U.S. alone (as of 2025), and that figure’s expected to increase in the coming years. However, competition is fierce across social channels, and…
How to Create Display Ads that Boost Conversions

How to Create Display Ads that Boost Conversions

How’s your conversion rate? It may be higher or lower than average, depending on your sector. For example, the food and beverage industry had the highest conversion rate at 3.1% (as of 2024’s fourth quarter), followed by beauty and skincare (3%). If you want to improve your conversion rate, display…
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