How’s your conversion rate?
It may be higher or lower than average, depending on your sector. For example, the food and beverage industry had the highest conversion rate at 3.1% (as of 2024’s fourth quarter), followed by beauty and skincare (3%).
If you want to improve your conversion rate, display ads are a fantastic way to engage users and encourage clicks. But how can you craft ads that make an impact?
Join our Orange County digital marketing specialists to explore four helpful tips.
Prioritize Visuals that Pop
Display advertising is all about visuals. If yours are bland and easy to ignore, you could struggle to attract clicks (especially on pages loaded with more exciting images and videos).
Depending on the nature of your business, finding opportunities to use eye-catching imagery may be tough. But carefully consider your audience and the products/services they’re looking for. All it takes is one strong, high-quality visual to capture their interest. If you can improve your landing pages, too, conversions are even more likely.
Use Urgent and Compelling Text
Display advertising hinges on visuals, but copy plays a valuable part in winning new customers, too. You need to make each word count and explore different possibilities.
For example, add urgency to ad copy with terms like:
- “Limited time”
- “Last chance to sign up”
- “50% off until [end of current month]”
By making copy in display ads more urgent, you give potential customers more incentive to click now rather than later.
Offer Clear Benefits
Users need a clear reason to click on your display ads. They’re inundated with options when browsing websites, and you must encourage them to choose your business over others.
Creating a solid value proposition is a key part of winning new customers with display ads. This will tell users what they can expect to get in return for clicking through, whether that’s a tool that streamlines their daily work or sustainably sourced clothing at unbeatable rates.
Don’t be shy about showing your value: make your value proposition concise and easy to understand at a glance.
Test your Display Ads Regularly
Testing is one of the most important parts of creating successful display advertising campaigns. With split (or A/B) tests, you run slightly different versions of the same ad at the same time for a limited period (e.g. two weeks). After the testing ends, analyze the results to find out which ad performed the best.
Choose your testing metrics carefully. Popular options include:
- Clickthrough rate (CTR)
- Cost per click (CPC)
- Conversion rate
By testing display ads regularly, you can continually identify effective ways to promote your business and attract clicks that lead to conversions. This reduces the risk of repeatedly investing in display advertising that goes nowhere.
Conclusion
Creating strong display ads can boost your conversion rate, but it’s not easy. Want to make this process quicker and simpler than ever?
Our Orange County digital marketing agency is ready to work with you now. We’ll create bespoke display ads for your business and help you win more customers. To get started, contact our team now!
