

Your PPC campaigns just aren’t bringing in the right results anymore. What now?
It’s time to update your strategy to win more clicks, more leads, more customers, and more revenue. Finding the right approach might not always be easy, but it’ll pay off when you watch your PPC performance reach new heights.
To help you get started, here are four tips from our Orange County digital marketing pros.
Clean Up Your Keywords
Compare the keywords in your best and worst PPC campaigns, then remove any that appear in weak ads only.
If you haven’t done any keyword research for some time, give it a try: this will help you identify the best search terms to target for today’s users. Understanding your target audience is critical for choosing the right keywords for each campaign, so update your research and personas if it’s been a while.
Try a Fresh Approach to Your Copy
Good ad copy is a crucial part of any good PPC campaign. And if your ad results are consistently falling short of your targets, breathing new life into your copy could help you improve your PPC performance.
That might mean using:
- A more dynamic and direct tone
- More powerful CTAs
- Offers designed to appeal to specific audience segments (e.g. discount codes)
Don’t have the time or resources to experiment with different ad copy? Try working with PPC professionals instead.
If you choose a team with years of experience creating impactful campaigns, this will give you a better chance of publishing ads that reach the right customers, attract clicks, and ultimately generate conversions.
Explore Different PPC Ad Type
If you’ve been using the same type of paid ad campaigns for years now, that could have stalled your progress. For example, you may have stuck with paid search ads exclusively out of habit, convenience, or budgetary reasons without realizing just how many other options you have at your fingertips.
However, branching out into different areas could improve your PPC performance significantly. Here are a few other PPC ad types to consider:
- Display ads — combining photos and ads
- Social media ads — targeting users on Instagram, TikTok, Facebook, etc.
- Google Shopping ads — showing images, prices, and star ratings
- Remarketing ads — reengaging users who have visited your site
Each of these can expand your reach and put your business in front of more potential customers.
Test, Compare, and Optimize Every Landing Page
There’s more to improving your PPC campaigns than overhauling ads. Check your landing pages for any signs of poor design, slow load times, and muddled messaging.
One simple and effective way to enhance landing pages is A/B testing: direct traffic to two different pages for the same campaign, then compare the results to see which performs better.
Conclusion
Whether your PPC performance has dropped suddenly or steadily over time, transforming your strategy could bring better results. The ideas explored above may help your campaigns win more clicks, leads, and conversions.
Want to make it quicker and easier? Our Orange County digital marketing agency is ready to help with a bespoke strategy and campaigns tailored to your unique needs. Get in touch now to learn more!