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Using Display Advertising to Improve Brand Awareness

Display advertising is one of the most popular ways to promote products and services online. They’re a common sight on countless websites, featuring a combination of images, text, and CTAs to attract the user’s eye. A display ad’s visual format can help your business build brand awareness and generate more…

6 Tips to Help You Take Your Paid Ad Campaigns Further

Are your paid ad campaigns underperforming? If your PPC strategy isn’t bringing in the results it used to, or you just want more bang for your buck, there are things you can do to take your campaigns further. Here are six tips from our Orange County digital marketing experts to…

PPC Strategy a Little Stale? Here’s How to Freshen It Up

Have your PPC campaigns stopped bringing you the same amazing results they used to? Maybe it’s time to refresh your PPC strategy. Exploring new advertising opportunities and techniques can help you achieve better results. And in this post, our Orange County digital marketing experts share four ideas to help you…

Less Bounce, More Conversions: Making Better Landing Pages

Landing pages can transform prospects into valuable leads and paying customers. But building landing pages that make the right impact on your visitors can be a huge challenge. And if you don’t get it right, visitors are less likely to stick around to find out what you offer. How do…

How to Use Your Paid Ads to Generate More Leads

Lead generation is vital for raising brand awareness, reaching prospects, and converting visitors into customers. That’s why $5 billion was spent on lead generation in the US in 2023. Paid ads play a major role in generating leads, whether that’s just paid search or other forms of advertising too. But…

How Can SMART Goals Make Your Paid Ads More Effective?

Creating paid ads is one of the best ways to promote your business online. You have a wide range of advertising options to choose from, whatever your niche, budget, or audience. However, building campaigns that generate a real return on your investment can be difficult. Fortunately, you can try a…

Must-Know Tips for Marketing Your Brand on Social Media

Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy. Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram…

PPC Remarketing – The Biggest Benefits for Your Business

Your PPC campaign is a major component in your brand’s marketing machine. You want to reach out and grab as many customers as you can with every ad you create, but that’s easier said than done. Also, not everyone who clicks on one of your paid ads or visits your…

The Most Important Things for Every PPC Campaign

Launching a PPC campaign is a key step for every business looking to boost its visibility and reach a bigger audience. But you have to plan yours carefully to maximize its effectiveness. If you make common mistakes with your PPC, you could miss out on achieving increased traffic, conversions and…

Understanding Facebook’s New Ad Relevance Diagnostics

Facebook has more than two billion users worldwide. This mind-boggling audience makes it a must for every business, and its advertising platform is a great option for expanding your reach. Facebook Ads actually underwent an interesting change recently: the Facebook Relevance Score has been replaced with ‘ad relevance diagnostics’, which…

4 Things You’re Doing Wrong with Your PPC Campaign

4 Things You’re Doing Wrong with Your PPC Campaign Every business makes mistakes from time to time. One little error or oversight might not pose much danger to your success, but too many will. This is particularly true of your PPC campaign. Capturing prospects’ eye and driving them to click…

How Can You Write Amazing Content for Your Website?

Creating great content for your website is fundamental in any successful SEO campaign. Of course, when we say ‘content’, that incorporates images, videos, slides, audio and text. But in this post, we’re going to focus on writing quality copy with the power to help boost your website’s performance. Producing engaging,…
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