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Tag: Adwords

4 Things You’re Doing Wrong with Your PPC Campaign

4 Things You’re Doing Wrong with Your PPC Campaign Every business makes mistakes from time to time. One little error or oversight might not pose much danger to your success, but too many will. This is particularly true of your PPC campaign. Capturing prospects’ eye and driving them to click…
Writing-PPC-Ad-Copy-that-Converts

Writing PPC Ad Copy that Converts

One of the most important things to get right in your PPC ads is the copy. Though you have more space since Google introduced expanded text ads, you still have to take great care to find the strongest words and compelling structure. Still, that’s easier said than done. To help…

What are Google’s New Outstream Video Ads?

Google has rolled out their new outstream video ads, a new AdWords format targeting users through mobile browsers and apps. Outstream video ads will run on Google video partner sites and apps, such as Bumper and TrueView in-stream ads. They will start to play with the sound switched off, but…

How can I Breathe New Life into My PPC Campaign?

What can you do if your PPC campaign is starting to plateau? The important thing: don’t panic. Just because your conversions have settled at a low rate or you’re failing to drive the kind of traffic you dream of is no reason to assume your business is in trouble. There…
5 Key Parts of Effective PPC Landing Pages

5 Key Parts of Effective PPC Landing Pages

5 Key Parts of Effective PPC Landing Pages Landing pages are an essential element of your paid search campaign. The right one will help you convert more visitors and increase your Quality Score, leading to a better return on your investment. Once you secure a user’s click, it’s up to…
4-common-ppc-errors-you-cannot-afford-to-make-in-2018

4 Common PPC Errors You Cannot Afford to Make in 2018

4 Common PPC Errors You Cannot Afford to Make in 2018 Every business needs to invest in paid search. On average, companies will make $2 for every $1 spent on AdWords, while other PPC platforms can be utilized to reinforce your campaign. Facebook, Twitter, LinkedIn, YouTube, and more all offer…
5 of the Biggest PPC Myths

5 of the Biggest PPC Myths

Is your business trying to get ahead online without a PPC campaign? While it can be daunting if you have no experience, you need PPC in your life if you want to maximize your online visibility. Nett Solutions’ PPC experts are here to help give you a clearer idea of…
How Can AdWords Help Small Businesses Grow?

How Can AdWords Help Small Businesses Grow?

Most businesses today share one goal: reaching Google’s first page. Alongside organic search, PPC can help you achieve better and better rankings, driving you towards that common goal. Google AdWords is the go-to option for most companies preparing to experiment with paid search for the first time, but why is…
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