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Buyer Personas

Grow Your Business Audience With Powerful PPC Campaigns

Grow Your Business Audience With Powerful PPC Campaigns

Are you struggling to expand your audience? A solid PPC strategy can make a huge difference. But how do you get it right for your business? In this post, our Orange County digital marketing specialists share five ideas to help you grow your audience. Create Detailed Buyer Personas Buyer personas…
Targeting The Best Customers With Effective PPC Audience Segmentation

Targeting The Best Customers With Effective PPC Audience Segmentation

Depending on the industry or niche you’re in, your small business might have a broad audience. And if you try to make your ads all things to all people, your targeting could be too imprecise — costing you conversions. It’s crucial that you get your PPC audience segmentation right, but…
4 Ways to Understand Your Target Audience Better

4 Ways to Understand Your Target Audience Better

Whenever you create a new digital marketing campaign, you should have a specific target audience in mind. To make that shiny new product or service as exciting as possible, you need to know who’s in the market for it and what they’re looking for. Otherwise, you risk missing your target…
How-to-Create-Facebook-Ads-that-Build-Your-Brand

How to Create Facebook Ads that Build Your Brand

With over two billion users worldwide, Facebook is a fertile advertising ground for your business. Every brand and organization on the planet should have embraced this social giant by now — and if you haven’t, you could be missing out on some pretty invaluable brand-building opportunities! But that doesn’t just…
RQS-Assessment

What is an RQS Assessment?

What is Our RQS Assessment?  Our RQS assessment tool offers you a fast, simple way to evaluate your marketing performance and ultimately boost your revenue. This tool enables you to identify powerful new opportunities to enhance your Quality Score and overtake competitors, completely free of charge. However, we understand data…

On a Blind Date with your customers?

Ahh, the good old days of showing up on a date with no info and no presumptions… just nervousness and hope.  The way it used to work, a friend or family member would tell you about a person who is absolutely perfect for you.  If you were lucky, your friend would have a…
What are buyer personas

What Are Buyer Personas? Is the Correct answer always the Best answer?

It happens all the time.  I ask a Realtor what target market he wants to focus on and he says, “oh, I can sell houses in all of Orange and Los Angeles Counties.”  I ask a luxury women’s clothing line who they want to focus on and the answer sounds something like,…
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