Whenever you create a new digital marketing campaign, you should have a specific target audience in mind. To make that shiny new product or service as exciting as possible, you need to know who’s in the market for it and what they’re looking for.
Otherwise, you risk missing your target audience and losing out on the revenue they would provide. That’s why understanding your ideal customers is so important.
But how can you get a better idea of the people you want your campaigns to engage? To help you, our Orange County digital marketing experts share four ideas below.
Distribute Surveys
A good survey should ask relevant questions about your audience, covering key demographics such as:
- Household income
- Occupation
- Location
- Age
- Interest in specific products and services
- General interests
- Preferred communication methods (e.g. email, phone, etc.)
However, take care when constructing surveys: there’s a difference between being thorough and being intrusive. You don’t want respondents to feel exhausted or frustrated. Focus on gathering only the most relevant details and keep questions to the point.
Build Buyer Personas
You can use the results of audience research (e.g. surveys and focus groups) to build buyer personas: these can give you a detailed overview of the people you need to target with your marketing. This will include critical details, such as their income, job, pain points, and shopping habits.
By creating buyer personas for specific audience segments, you can start developing a better understanding of your customers and deliver what they’re truly looking for.
Embrace Social Listening
Millions of adults in the U.S. access social media daily (around half use Instagram, for example). This is why social channels can be a fantastic resource for learning about your target audience.
By monitoring social content related to your industry, products, and services, you’ll get a clearer understanding of what customers want and what they’re not getting.
You should also make sure you’re engaging with users regularly on social media, whether responding to questions or providing them with relevant content to build brand awareness.
Invite Feedback and Suggestions
How will you know what your target audience thinks if you don’t just ask?
Gathering feedback, opinions, and suggestions directly from your customers will give you a better insight into what they’re looking for. You may realize that you’ve overlooked certain aspects of your customer service and find ways to put that right.
Encourage customers to get in touch through:
- Feedback forms
- Online reviews
- Live chat
- Polls
- On-site surveys
You can use the collected information to improve your digital marketing strategy, creating more relevant and focused ads. You’ll also be able to deliver a stronger customer experience and increase the likelihood of building lasting relationships.
Conclusion
Understanding your target audience is vital to provide customers with the right marketing, products, and services. By using the four techniques explored in this post, you can develop a clearer insight into your audience and make sure you deliver what they need.
If you need a little help creating campaigns that grab your audience, our Orange County digital marketing agency is ready to help you. Get in touch today to find out what we can do for your business!
