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Advertising Strategies

Mobile PPC Ads

4 Expert Tips to Transform Your Mobile PPC Ads

Mobile is here to stay. Our smartphones and tablets give us access to almost anything we could possibly want online. That’s why we love them so very much. We can download games, stream movies and TV shows, listen to music, read books, browse any website we want, and more. This…
How Can AdWords Help Small Businesses Grow?

5 Most Important AdWords Metrics

Google AdWords is an exceptional platform for businesses of all sizes. However, the sheer amount of data and features packed into it might make it confusing for newcomers. It’s easy to become overwhelmed as you try to make sense of your paid search campaign in its early days. So, we’ve…
How Can AdWords Help Small Businesses Grow?

How Can AdWords Help Small Businesses Grow?

Most businesses today share one goal: reaching Google’s first page. Alongside organic search, PPC can help you achieve better and better rankings, driving you towards that common goal. Google AdWords is the go-to option for most companies preparing to experiment with paid search for the first time, but why is…
RQS-Assessment

What is an RQS Assessment?

What is Our RQS Assessment?  Our RQS assessment tool offers you a fast, simple way to evaluate your marketing performance and ultimately boost your revenue. This tool enables you to identify powerful new opportunities to enhance your Quality Score and overtake competitors, completely free of charge. However, we understand data…
PPC and SEO

Should You Use Your PPC Campaign as a Guinea Pig for SEO?

Those of us living in Orange County understand the dilemma of figuring out the logistics for a weekender to San Francisco or Vegas.  It always comes down to this question:  Fly or Drive?  My friends always seem to be split on this issue and both sides make valid arguments as…
PPC Mistakes

PPC Mistakes Every Business Must Avoid

Every company, from the smallest startup to the biggest global brand, must make the most of online advertising to maximize their business. Alongside an organic search campaign, PPC is a major promotional tool, allowing you to to reach a wider audience through paid ads. Like the latter field, PPC has…
Direct-Marketing

Expert Tips to Improve Direct Marketing in an Unstable Economy

In a recent article, financial analyst Avi Tiomkin wrote: “The U.S. economy is undergoing a clear slowdown in the past year. The industrial sector […] is already in the midst of a recession, and other leading sectors of the economy are exhibiting tangible signs of weakening and possibly even changing…
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