Display Advertising

PPC Remarketing – The Biggest Benefits for Your Business

Your PPC campaign is a major component in your brand’s marketing machine. You want to reach out and grab as many customers as you can with every ad you create, but that’s easier said than done. Also, not everyone who clicks on one of your paid ads or visits your…

What are Google’s New Outstream Video Ads?

Google has rolled out their new outstream video ads, a new AdWords format targeting users through mobile browsers and apps. Outstream video ads will run on Google video partner sites and apps, such as Bumper and TrueView in-stream ads. They will start to play with the sound switched off, but…
How Can AdWords Help Small Businesses Grow?

5 Most Important AdWords Metrics

Google AdWords is an exceptional platform for businesses of all sizes. However, the sheer amount of data and features packed into it might make it confusing for newcomers. It’s easy to become overwhelmed as you try to make sense of your paid search campaign in its early days. So, we’ve…
Facebook Ads

5 Reasons Why Facebook Ads May Be Better Than AdWords for Your Business

Facebook and Google. Two global giants of the digital age. Google AdWords may well be the first paid advertising platform companies turn to, yet Facebook’s promotional services provide numerous benefits over the former. A Massive Global Audience  As of December 2016, Facebook is used by 1.23bn people across the globe…

On a Blind Date with your customers?

Ahh, the good old days of showing up on a date with no info and no presumptions… just nervousness and hope.  The way it used to work, a friend or family member would tell you about a person who is absolutely perfect for you.  If you were lucky, your friend would have a…
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