Display advertising is one of the most popular ways to promote products and services online. They’re a common sight on countless websites, featuring a combination of images, text, and CTAs to attract the user’s eye.
A display ad’s visual format can help your business build brand awareness and generate more interest among prospects. Over time, that may bring you exciting leads, conversions, and loyal customers.
How can you use display advertising to cultivate better brand awareness? Our Orange County digital marketing agency pros explore five ideas below.
Make a Powerful First Impression
Here’s one of the most important points to remember when creating display ads: this could be the first time a potential customer becomes aware of your business.
You can, and should, make a strong first impression to capture their interest and encourage them to learn more. Even if they don’t click on your ad at first sight, a prospect might still remember a well-designed ad that stands out from others.
Be creative with your ad design and style. Use vibrant images, color, and text wisely to attract attention. However, whatever your ad looks like, it must be consistent with your branding and align with your values.
Attract Clicks and Drive Traffic
Strong display ads can attract clicks and bring visitors to your site. Some may be curious about the products shown in an ad. Others might want to find out who was bold enough to create a genuinely impressive promotion.
Whatever their motivation, you have a chance to wow visitors and introduce your business to them when they reach your site. They might not convert immediately, but engaging them will boost their awareness and make them more likely to come back.
Reach Prospects Across Diverse Platforms
You can use display advertising across a number of platforms, including:
- Google AdSense
- Facebook Audience Network
- Yahoo! Network
- mMedia
While Google AdSense is the go-to option for many brands, you may want to experiment with other platforms to reach the biggest audience your budget can accommodate.
Target Customers with Precision
The best advertising platforms, such as Google AdSense, provide you with comprehensive targeting tools to promote your business to the right people. By targeting your ads as precisely as you can, based on in-depth audience research, you can make more prospective customers aware of your business.
Explore the targeting options available to make sure you get the best bang for your buck out of your display advertising.
Build Familiarity with Consistent Advertising
Promoting your business with eye-catching, relevant ads on a consistent basis is vital to build brand awareness.
However, make sure you set a reasonable frequency cap on display ads to prevent users from becoming sick and tired of your brand. Just a few impressions per day should be enough to make an impact without chasing potential customers away.
Make your display advertising simpler than ever: leave it to our Orange County digital marketing agency instead. We’ll create bespoke PPC campaigns to build brand awareness and help you reach your ideal customers. Get in touch today to learn more about what we can do for you!
