

Lead generation is vital for raising brand awareness, reaching prospects, and converting visitors into customers. That’s why $5 billion was spent on lead generation in the US in 2023.
Paid ads play a major role in generating leads, whether that’s just paid search or other forms of advertising too. But building and executing a strong advertising strategy can be tough, especially for SMEs on tight budgets.
So, how do you get it right?
Join our Orange County digital marketing agency as we explore five tips for generating more leads with paid ads.
Check Your Targeting
Targeting the right type of customers is a must for generating strong leads. You’ll waste money again and again if you try to be all things to all people. Define who you want to reach, why, and where you’ll find them.
Advertising platforms offer intricate targeting options, so you can aim for customers according to the most important attributes. Options include their age, gender, income, and search habits.
Maximize Relevance and Minimize Waste with Negative Search Terms
Using negative keywords is essential for any lead generation campaign. Excluding irrelevant search terms from your paid advertising campaigns will reduce your risk of wasting money.
Choosing negative keywords is easier when you have an in-depth understanding of your target audience. Research the customers you want to convert (including their behaviors, pain points, and buying habits) to find out what will work best.
Focus on Eye-Catching, Tailored Ads that Motivate Prospects
Your ads must stand out to attract attention and generate leads. Here are a few tips to help:
- Use strong, relevant headlines with a major keyword
- Offer an incentive to click (e.g. a free trial or discount)
- Address pain points (e.g. “tired of shipping fees?”)
- Include social proof (e.g. star ratings) for credibility
Whatever form your lead generation ads take, make sure they’re specific and offer a solution.
Track Your Paid Ads to Measure Ongoing Success
How do you know if your paid ads are generating leads and bringing a solid return on your investment? That’s where comprehensive tracking comes in.
Tracking your ad campaigns is crucial for gathering data and making informed decisions. You’ll see which ads generate the most leads and which don’t. Over time, you’ll refine your campaigns and keep making them stronger.
Make Submitting Details Simple
If you have the option to include contact/lead forms in an ad, do it. That empowers prospects to get in touch with your business directly through the ad, without needing to visit another page or use other channels.
By using paid ads with forms, you’ll generate leads without asking prospects for too much of their time. If they can submit their details in a few seconds, they’ll be more likely to reach out.
How to Make Your Lead Generation Easier
Our Orange County digital marketing agency is ready to help you generate leads and build your business with tailored PPC campaigns. To get started, talk to us today!