Landing pages can transform prospects into valuable leads and paying customers. But building landing pages that make the right impact on your visitors can be a huge challenge.
And if you don’t get it right, visitors are less likely to stick around to find out what you offer.
How do you build better landing pages? Check out these five easy tips from our Orange County digital marketing agency.
Get Your Headline Right
A prospect clicks on your ad. They reach your landing page. They see your headline. And then they click away to check out the search results again.
Why? Because some headlines just don’t grab visitors like they should. Here are four tips to make yours more compelling:
- Aim for less than 15 – 20 words
- Be clear and direct (e.g. “increase sales by 50%”)
- Use colors and fonts wisely to make headlines stand out on any screen
- Browse the landing pages of businesses that inspire you to see how they hook prospects
Headlines can take time and effort to get right. But if they make a strong first impression, it’ll be worth it.
Shorten Page Load Times
Google research shows that visitors are 32% more likely to bounce when page load times increase from 1 to 3 seconds. If you can keep your load times fast and deliver a compelling landing page, you’ll give prospects less reason to look elsewhere.
Here’s how to keep your load times brief:
- Compress images to reduce file size
- Make your site mobile-friendly
- Enable browser caching
- Avoid placing too many components on the page
Test your landing page load times often to make sure they stay at a good speed.
Keep Landing Pages Consistent with Ads
Your landing pages should always match the ads that lead prospects to your site. If you promote one product or service in an ad, the landing page must be dedicated to the same thing. Otherwise, you risk losing their trust and credibility before you’ve even converted them.
Consistency is also vital in language, tone, and visuals. A stark contrast between any of those elements could affect trust.
Use Videos to Boost Engagement and Credibility
Videos can be a powerful addition to your landing pages. Use them to show your products in action, your team at work, or anything else relevant to a specific page.
But to improve engagement with videos, keep them short and simple. Anything too long and complex could cause prospects to lose interest.
Learn from Past Landing Page Mistakes
Use A/B testing for landing pages and track key metrics to find what works best. Experiment with different copy, images, and videos, but keep the goal the same.
Track page visits, bounce rates, and conversion rates to get an insight into your landing page performance.
Start Improving Your Landing Pages Today
Crafting powerful landing pages is a must for converting visitors into leads and customers. Our Orange County digital marketing agency will build tailored campaigns for your business and help you make a stronger impact on your target audience.
Want to find out more about how we can improve your digital marketing performance? Get in touch today!
