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Tag: facebook advertising

Retargeting Ad Tips to Drive Lost Visitors Back to You

Retargeting Ad Tips to Drive Lost Visitors Back to You

No business wants to see potential customers abandoning goods in their carts, but it happens — and often. Between 2013 and 2023, global cart abandonment rates increased by more than 10%. And that trend may yet continue. But just because a potential buyer leaves their cart behind doesn’t mean they’re…
How to Take Your Social Media Ads Further

How to Take Your Social Media Ads Further

Social ads have the power to connect your business to a massive user base: more than 310 million people are estimated to use social media in the U.S. alone (as of 2025), and that figure’s expected to increase in the coming years. However, competition is fierce across social channels, and…
How to Create Display Ads that Boost Conversions

How to Create Display Ads that Boost Conversions

How’s your conversion rate? It may be higher or lower than average, depending on your sector. For example, the food and beverage industry had the highest conversion rate at 3.1% (as of 2024’s fourth quarter), followed by beauty and skincare (3%). If you want to improve your conversion rate, display…
How to Generate More Leads on Social Media

How to Generate More Leads on Social Media

Countless businesses use social media to generate leads every day. But with more than 310 million people in the US expected to use social media in 2025 alone, competition among marketers is fierce. What can you do to take your lead generation on social media channels to another level? Our…
Using Display Advertising to Improve Brand Awareness

Using Display Advertising to Improve Brand Awareness

Display advertising is one of the most popular ways to promote products and services online. They’re a common sight on countless websites, featuring a combination of images, text, and CTAs to attract the user’s eye. A display ad’s visual format can help your business build brand awareness and generate more…
Must-Know Tips for Marketing Your Brand on Social Media

Must-Know Tips for Marketing Your Brand on Social Media

Social networks are a fantastic place to find new customers and build brand visibility, though it’s not easy. Why? While billions of people use social media regularly (Facebook alone has more than two billion members), there are thousands upon thousands of business competing for consumers’ attention on Facebook, Twitter, Instagram…

PPC Remarketing – The Biggest Benefits for Your Business

Your PPC campaign is a major component in your brand’s marketing machine. You want to reach out and grab as many customers as you can with every ad you create, but that’s easier said than done. Also, not everyone who clicks on one of your paid ads or visits your…
Facebook

Understanding Facebook’s New Ad Relevance Diagnostics

Facebook has more than two billion users worldwide. This mind-boggling audience makes it a must for every business, and its advertising platform is a great option for expanding your reach. Facebook Ads actually underwent an interesting change recently: the Facebook Relevance Score has been replaced with ‘ad relevance diagnostics’, which…

4 Things You’re Doing Wrong with Your PPC Campaign

4 Things You’re Doing Wrong with Your PPC Campaign Every business makes mistakes from time to time. One little error or oversight might not pose much danger to your success, but too many will. This is particularly true of your PPC campaign. Capturing prospects’ eye and driving them to click…

Are you Getting the Most out of your Facebook Ads?

Facebook has around two billion active users each month. This immense social giant gives you the power to connect with your audience in a variety of ways, including paid ads. However, even if you’re already using Facebook’s PPC service, you may not be getting the most for your buck. We’re…
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