Your PPC campaign is a major component in your brand’s marketing machine. You want to reach out and grab as many customers as you can with every ad you create, but that’s easier said than done.
Also, not everyone who clicks on one of your paid ads or visits your site will convert as you want them to (whether that’s buying a product, filling a form in, downloading media etc.). But you don’t have to write them off as missed opportunities completely.
Why not? Because of PPC remarketing. Let’s take a closer look at its major benefits.
#1. Impact your Conversion Rates
As PPC remarketing shows ads to prospects who started their customer journey but didn’t take the next step, it can improve your conversion rates over time.
They may have added a product to their cart and abandoned it for some reason (cold feet, a ringing phone etc.). Remarketing ads remind them about your site and (hopefully) prompt them to complete the transaction.
#2. Increase Brand Exposure
With Google Ads, prospects will see your remarketing ads across Google Display Network partner sites.
This includes millions of domains, increasing the chance of your ads being viewed multiple times by potential customers. You have multiple options to take advantage of too.
For example, you can choose to distribute dynamic remarketing ads featuring products people have viewed already or upload contact details to target users when they’re signed into Google.
#3. Target Specific Segments of your Audience
Google’s remarketing allows you to target different segments of your audience with your ads, based on different factors.
For example, you can aim for users who spent a certain amount of time on your website, the number of pages they visited or the products they looked at. Geographic targeting is an effective way to reach consumers in specific locations, maximizing the cost-efficiency of your campaign.
There’s no sense remarketing ads to prospects in countries you’re unable to ship to, for example.
#4. Track Performance and Effectiveness
Google Ads empowers you with a great range of in-depth performance statistics. This makes it easy to see where your remarketing ads are displayed, the cost of each, user engagement and more.
You can rely on this data to determine how successful your remarketing is so far and how you can tweak it to achieve better results.
Remarketing helps you make the most of your PPC campaign and reduce the number of customers who visit your site without converting. Keep these tips in mind when starting remarketing for the first time..
Our Orange County digital marketing agency is committed to helping businesses just like yours take your PPC campaign to the next level. We’ll plan an effective strategy for your brand, drawing on our extensive expertise in digital marketing.
Want to know more? Just get in touch with our team now!