Countless businesses use social media to generate leads every day. But with more than 310 million people in the US expected to use social media in 2025 alone, competition among marketers is fierce.
What can you do to take your lead generation on social media channels to another level? Our Orange County digital marketing experts share four ideas below to help you make a bigger impact.
Build Trust with Social Proof
A social media user comes across your business through one or two sponsored posts on their feed. They don’t know who you are or what you offer. Why should they trust you and dig deeper instead of ignoring your posts?
Social proof can be a big help in building trust and credibility. Share video testimonials and review snippets to demonstrate how your small business has helped existing customers. Use further social proof on your landing pages to help improve conversions and reduce bounce rates.
Make Full Use of Ad Targeting to Reach the Right Audience
Each social media platform has a diverse audience, with users of different genders, ages, and incomes. This is why segmentation is so important in marketing. However, every platform has a main user type that accounts for a significant portion of its audience.
For example, TikTok’s worldwide audience is 14.1% women aged 18 – 24, while men in the same age range account for 16.6% of its user base. If this is your core audience, using TikTok to generate leads might be a good idea. But whichever platforms you choose, you should explore the full capabilities of their audience targeting options.
Otherwise, you could miss out on invaluable opportunities to reach your ideal customers with highly relevant, engaging ads that align with their personal goals and values.
Take Advantage of Lead Magnets to Capture Interest
Using lead magnets is one of the simplest and most effective ways to drive social users to your business. This could be anything that whets a user’s appetite, such as a free whitepaper or webinar (ideal for B2B businesses) or a discount code (for B2C).
What do users need to do to get these freebies or codes? Easy — just submit their email address. As long as they trust your business and understand what you’ll use their contact information for, visitors may sign up if the lead magnet piques their interest.
Bring Users Back with Retargeting Ads
If a user clicks on one of your social ads but leaves your website without taking the desired action (e.g. completing a form), you may be able to get them back with a relevant retargeting campaign.
Consider using incentives, such as a discount code, in retargeting ads to give users more reason to click through.
The Simple Way to Improve Your Social Media Lead Generation Campaigns
Social media marketing is a fantastic way to generate leads and attract new customers, but it can be difficult. Why not leave it to the experts instead?
Our Orange County digital marketing agency is ready to transform your social media campaigns and help you generate exciting new leads. To get started, contact our team today!
