Planning a new digital marketing strategy for your small business?
Boosting your online visibility isn’t easy — you have plenty of plates to keep spinning. But to help you get started, our Orange County digital marketing pros explain five key components of successful strategies.
SEO
Effective SEO is fundamental for a strong digital marketing strategy. This encompasses a variety of processes intended to help boost your visibility on search engine results pages (SERPs).
A comprehensive SEO plan includes:
- Implementing logical internal links to aid navigation
- Optimizing meta titles and descriptions for clarity
- Adding the right keywords carefully to increase relevance
- Using responsive design to suit mobile devices
This last point is paramount when 91% of Americans own a smartphone: your site must be easy to use via a mobile browser.
Paid Search Advertising
Paid search advertising, including pay-per-click (PPC), is a staple of countless digital marketing strategies. This refers to the sponsored ads shown at the top of SERPs above organic search results.
Paid ads also appear on millions of sites in the Google Display Network and social media platforms (which we’ll get to later).
Using paid ads can help you increase your visibility and attract user attention sooner. However, creating a strong headline and compelling ad copy is crucial to stand out.
A key part of paid search is retargeting: showing ads aimed at users who have already visited your site without converting. If you bring them back, they may take the desired action (e.g. completing a purchase or signing up for your newsletter).
Content Marketing
Creating high-quality content is a key part of any successful digital marketing strategy. Content types include:
- Blog posts
- Articles
- Ebooks
- Podcasts
- White papers
- Videos
- How-to guides
Whatever its format, content should provide the consumer with enough value to make it worth their time. For example, a blog post explaining how to complete a complicated process in simple terms will help the reader achieve a specific goal.
Good content can help you:
- Build trust
- Add relevant keywords to your site
- Increase brand awareness
- Boost engagement
- Generate leads
- Establish thought leadership
However, strong content marketing requires careful planning and quality writing to deliver the information that target consumers need in an engaging, coherent way.
Social Media Marketing
From Facebook to TikTok, social media platforms offer businesses an invaluable opportunity to reach customers. And with social media marketing, you could attract users who might not discover your business through organic or standard paid ads.
Using sponsored posts and populating feeds with solid content can make your business more visible, generate leads, cultivate a community, and drive traffic to your site.
Burst Marketing
Burst marketing focuses on promoting a site, app, or product to the target audience in short periods (“bursts”). This technique aligns with modern consumers’ shopping habits, delivering carefully concentrated marketing to capture their interest quickly.
Burst campaigns are tailored to different stages in the customer journey, from conducting basic research to being ready to buy.
Put Your Digital Marketing Strategy into Action
Building a cohesive strategy will help you promote your business to the right customers. Our Orange County digital marketing team is here to help you with a bespoke strategy tailored to your unique needs, objectives, and budget.
To get started, contact our team today!
