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Why Paid Search is Still a Powerful Marketing Solution

Why Paid Search is Still a Powerful Marketing Solution

Paid search advertising is a go-to option for countless businesses. While more visual marketing is hugely popular, you’ll still see traditional paid search ads on any results page.  Google and other companies recognize its importance, and they continue to enhance their paid search advertising services to help businesses reach customers.…
Essential Do’s and Dont’s for your PPC Landing Page

Essential Do’s and Dont’s for your PPC Landing Page

Let’s say a prospect clicks on your PPC ad after being hooked by your superior grasp of irresistible headlines and persuasive copy. You’ve spent time putting it all together. You know you’ve got what it takes to drive traffic through well-placed ads. You’ve welcomed a valuable new customer to your…
5 Things You Have to Know About Banner Ads

5 Things You Have to Know About Banner Ads

Banner ads are one of the most popular forms of display advertising. You’ll see them everywhere. Maybe you’ve clicked on one or two to learn about a product or service. But if you’re looking to use banner ads to promote your business online, you might not know how to make…
Creating Twitter Ads to Stand Out from the Crowd

Creating Twitter Ads to Stand Out from the Crowd

Twitter is a fast, direct way to connect with your customer base. On average, 326 million people use Twitter every month — and that offers a lot of potential to grow your brand. But with thousands of companies competing for attention, how can you make your ads stand out? Join…
How to Get Your Text Ads Right

How to Get Your Text Ads Right

Earlier this year, Google expanded its text ads yet again. As a result, you now have the freedom to: Create three headlines Write two descriptions Utilize 90 characters in each of your descriptions All that extra space to grab prospects’ attention is great — but only if you’re actually writing…
4 More PPC Trends to Watch Out for in 2019

4 More PPC Trends to Watch Out for in 2019

2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring? Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now! Let’s start with … #1.…
The-Power-of-TrueView-YouTube-Video-Ads

The Power of TrueView YouTube Video Ads

YouTube is a giant. Almost three quarters of American adults use it each day, as do over 94% of 18 – 24 year-olds. It’s the first port of call to search for any video, from personal vlogs and music videos to movie trailers. But that’s not all it’s good for:…
What-can-you-Learn-from-your-Competitors-PPC-Campaigns

What can you Learn from your Competitors’ PPC Campaigns?

When Sun Tzu said ‘know yourself, know your enemy’, he had absolutely no way of knowing just how relevant this would be to the world of PPC centuries later. Sounds dramatic? Sure. But it’s true: getting to know your enemies (AKA your competitors) can make a massive impact on the…
PPC-on-Social-Media-4-Key-Tips-for-Success

PPC on Social Media: 4 Key Tips for Success

If you’re not using social media for business, you’re making a mistake. Close to 70 percent of American adults use Facebook. Nearly 50 percent use Twitter. Almost 75 percent are regular visitors to YouTube. You can see why advertising your brand across these channels could help you reach a bigger…
How-to-Maximize-your-Startup’s-PPC-Campaign

How to Maximize your Startup’s PPC Campaign

Launching a startup takes time, money and commitment. You’re trying to make an impact on a crowded marketplace, and getting your brand out there in front of the masses can be a real challenge. PPC ads are an integral way to do this, working in harmony with an effective SEO…
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