Twitter is a fast, direct way to connect with your customer base. On average, 326 million people use Twitter every month — and that offers a lot of potential to grow your brand.
But with thousands of companies competing for attention, how can you make your ads stand out?
Join our experts as we explore a few fast and easy rules …
#1. Try A/B Testing on your Ads
Some Twitter ads will work, some won’t. Trying to discern which fall into the right camp before they go live is tough, but you can make it easier with A/B testing.
Experiment with different copy, images, hashtags and call to actions. Let them run for a couple of weeks and see which has achieved the highest engagement.
You’ll also get an insight into which type of tone and style appeals to your target user-base best.
#2. Go Easy on the Hashtags
Hashtags have become a prominent symbol in modern culture, on and off social media. On Twitter, you can use these to boost engagement and visibility, but if you go overboard it could ruin the entire effect.
Too many hashtags might confuse prospects and cause them to click on those rather than your CTA or direct to your site. This could create unnecessary clutter and make you appear desperate.
Try to keep to no more than three hashtags in your ads.
#3. Make Sure your Images are Eye-catching
Visual content is essential to stand out on all social media, especially on Twitter (where text has to be more concise).
Just make sure you integrate images that catch prospects’ attention and are hard to scroll past without taking notice. Avoid stock pictures people have seen on countless other ads or websites too.
Images in ads should be more than just decoration too — they have to be a perfect complement to the copy.
#4. Be Brief, Be Direct
You only have 280 characters to play around with when composing Twitter ads, so make sure each one counts!
This leaves little room for showing off or trying to be clever with long words that have readers reaching for the thesaurus. Focus on your USPs, use the promise of freebies or discounts and talk to your target audience in language they understand.
#5. Experiment with Different Formats
You can advertise on Twitter using a variety of formats, such as Summary Cards, Website Cards, App Cards and more.
Take a look at how each works and what benefits they offer, before experimenting with different ones. You could find you’re using formats that are less effective when others would offer better ROI.
Each of these tips can help you get more out of your Twitter campaign, but if you want more valuable insights, come to our Orange County digital marketing team!
