Earlier this year, Google expanded its text ads yet again. As a result, you now have the freedom to:
- Create three headlines
- Write two descriptions
- Utilize 90 characters in each of your descriptions
All that extra space to grab prospects’ attention is great — but only if you’re actually writing your ads well enough!
In this post, we’ll take a look at some pro tips to help you make the most of your text ads for a stronger PPC campaign.
Make Sure you Stand Out
Your text ad has to do a lot with few words — so make them count!
Part of this is making your brand stand out from competitors. It takes just seconds for prospects to scan your ad copy and decide whether to click through or not. Good text will make their cursor glide over to your ad instead of the rest more easily.
What are your USPs? How will your products or services improve the customer’s life? What deals can you offer that other companies can’t?
Use Numbers to Grab Attention
Add numbers to your text ads to up their appeal. Use any special offers you have, such as ‘50 percent off’, ‘save $100’, ‘10k satisfied customers’ etc.
Not only do these break up the letters, but they’re specific too. Try to add numbers where you can, but only if they’re relevant — don’t shoehorn them in or blatantly lie. Trust that customers are smart enough to know better.
Don’t be Afraid to Get Emotional
Emotional triggers work wonders in text ads. Think about the type of emotions your products or services are designed to stimulate.
Will your car make them feel free, independent and happy? Will your health foods help them lose weight and achieve the body they’ve always dreamed of?
Use words that convey and trigger the emotion you’re aiming for to increase your ads’ engagement.
Make CTAs Hard to Miss
A good CTA is irresistible. Prospects will hopefully take the requested / demanded action and head towards a conversion.
You have to make your CTAs dynamic and engaging. Use active verbs like ‘save’ or ‘join’ to increase the chances of securing clicks.
At Nett Solutions PPC, we’re dedicated to helping businesses just like yours achieve better performance through tailored PPC campaigns. Our Orange County digital marketing team will create text ads to expand your reach, target relevant prospects and grow your brand!