Launching a startup takes time, money and commitment. You’re trying to make an impact on a crowded marketplace, and getting your brand out there in front of the masses can be a real challenge.
PPC ads are an integral way to do this, working in harmony with an effective SEO campaign. Paid search must be part of your digital marketing strategy, even if you have no experience of it.
Sounds daunting? Don’t worry — in this post, Nett Solutions PPC’s Orange County digital marketing team takes a look at four pro tips to help your startup maximize your paid online advertising.
Stay on top of your performance
You can’t afford to just create a few PPC ads and leave them to work their magic for years without any further input. It doesn’t quite work that way.
It’s vital to keep checking in on your ads’ performance and monitor your account(s) at least a few times each week. When you have professional marketers managing your PPC, this is obviously not so pressing, but make monitoring your activities a habit if you’re set on running your own paid search campaign.
Studying analytics will show you how effective your ads are and help you identify opportunities to improve.
Embrace the power of negative keywords
Negative keywords can make a big difference to your PPC campaign: ultimately, they prevent you paying for irrelevant clicks and save money in the long run.
The aim is to stop appearing to searchers who may be looking for something similar or indirectly related to your products / service, but end up clicking on your ads believing you have what they need.
If your ads keep attracting clicks that lead nowhere, you’ll be losing money. Think carefully about keywords that might trigger your ads, and take care not to list potentially valuable search terms as negatives by accident.
Watch the competition
Every business has competition. Even the biggest brands on the planet. Yours is no different.
As a startup, you may not be able to overtake or even catch up to your biggest rivals, but you can study their PPC campaigns. Take a look at the other businesses with ads appearing alongside your own, and consider how they put them together.
What tone are they using? How about sitelinks? Do they incorporate stats and figures to make their ads more engaging? Take a good look and take notes. Use the best ones as inspiration to improve your own ads.
Cover multiple channels
Google AdWords is a terrific PPC platform that offers plenty of useful features. Still, you can expand your reach by running ads in other channels too, such as Facebook and Twitter.
These networks have billions of users all over the world between them, and their paid ads can help you expand your audience. You should be active on social media anyway: take advantage of the instant connection with your potential and existing customers they offer.
Want to learn more about how we can create an effective PPC campaign for your startup? Just get in touch with our Orange County digital marketing team now!