2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring?
Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now!
Let’s start with …
#1. Widespread Adoption of Cross-channel Marketing
Cross-channel PPC is set to take on greater prominence in 2019. It’s a powerful aid to any business, enabling your brand to reach a wider audience and diversify your customer-base.
Mobile, desktop, social media, video, search and more all offer a wealth of ways to target prospects. You have to exploit the different paid advertising channels available to maximize your PPC campaign.
Google has been leading the way in mobile-focused PPC, with its vertical video ads catering to smartphone users, so expect to see more developments along these lines.
#2. Less Emphasis on Keywords
Think keywords are still the be-all and end-all of PPC?
Well, they’ll always have their part to play but personalization and intent are taking on greater prominence.
Segmenting audience data to develop a deeper understanding of your prospects is crucial to make your ads as relevant as possible. This empowers you with the knowledge you need to target various demographics accurately and push those products / services they’re most interested in.
#3. Remarketing, Remarketing, Remarketing
Remarketing has been helpful to successful PPC campaigns for some time, and you can keep depending on it for a while yet!
Remarketing revolves around targeting customers who have been to your website already. The aim is to remind them of your products or services and draw them back to take their journey to the next stage.
Ideally, effective remarketing ends in a purchase — and leaves the buyer likely to come back again and again.
Remarketing gives businesses a valuable chance to build brand visibility and increase engagement, targeting users who have already demonstrated an interest.
#4. Social Media’s Power Grows
Social media networks like Snapchat, Instagram, Facebook and Twitter all offer their own advertising options. Businesses will keep leveraging these platforms to engage prospects and existing customers in a social environment throughout the year ahead.
Facebook in particular features strong targeting options to help maximize your ROI and reach the most valuable demographics. Social media will remain a key part of daily life in 2019, and we expect more companies to take advantage of it.
The range of advertising tools social networks give businesses is likely to expand too, for enhanced flexibility and freedom.
Well, that brings our second post exploring 2019’s PPC trends to a close! We hope you’re feeling inspired to up your PPC game in the coming year and take your business to new heights.
Want to know more? Our Orange County digital marketing experts are here to help!