Banner ads are one of the most popular forms of display advertising.
You’ll see them everywhere. Maybe you’ve clicked on one or two to learn about a product or service.
But if you’re looking to use banner ads to promote your business online, you might not know how to make the most of them alongside other types of display advertising.
Here, for your reading pleasure, our Orange County digital marketing experts cover 5 things you have to know.
#1. Get your CTA Right
You have to get your CTA right if you want to make your banner ads as effective as you can.
You don’t have a lot of space in banner ads, with images and headlines, which means your CTA has to be succinct. Be clear and upfront about it: be explicit about the action you want prospects to take.
For example, think along the lines of ‘Save Money Now’, ‘Buy Designer Handbags’ and ‘Shop Exclusive Styles’.
#2. Always Deliver on Promises
Honesty is always, always the best policy. Don’t promise deals or services in your banner ads you can’t actually deliver.
Anyone clicking through to your landing page won’t appreciate being cheated. And that applies to rephrasing things in a certain way to keep your tricks subtle: transparency is a major factor for more than 70 percent of customers today.
#3. Simple is Smart
Keep your banner ads straightforward, clean and eye-catching. Don’t try to be too clever with your design, or you risk confusing potential customers.
People may only be on a site displaying your banner for a few seconds, so your ad has to tell them exactly what’s on offer at a glance.
#4. Embrace Animation … but Not Too Much
Animation works beautifully in banner ads, but keep it short and subtle. A little movement adds dynamism and makes your ads stand out from the static content on the page.
Too much, though, can be an overwhelming addition if there are already videos, GIFs and audio playing automatically. Animations shouldn’t repeat more than two or three times, and should be as short as possible.
#5. Experiment with your Ads
Don’t be afraid to keep trying new banner ads on a regular basis. You don’t have to stick to a single ad forever, no matter how effective you think it is.
Try new approaches, new tones, new images and new CTAs. Just keep them consistent with your brand’s established style.
We hope these 5 insights inspire you to up your marketing game. Want to learn what Nett Solutions can do for your brand? Just get in touch with our Orange County digital marketing team today!