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5 Things You Have to Know About Banner Ads

5 Things You Have to Know About Banner Ads

Banner ads are one of the most popular forms of display advertising. You’ll see them everywhere. Maybe you’ve clicked on one or two to learn about a product or service. But if you’re looking to use banner ads to promote your business online, you might not know how to make…
Creating Twitter Ads to Stand Out from the Crowd

Creating Twitter Ads to Stand Out from the Crowd

Twitter is a fast, direct way to connect with your customer base. On average, 326 million people use Twitter every month — and that offers a lot of potential to grow your brand. But with thousands of companies competing for attention, how can you make your ads stand out? Join…
How to Get Your Text Ads Right

How to Get Your Text Ads Right

Earlier this year, Google expanded its text ads yet again. As a result, you now have the freedom to: Create three headlines Write two descriptions Utilize 90 characters in each of your descriptions All that extra space to grab prospects’ attention is great — but only if you’re actually writing…
4 More PPC Trends to Watch Out for in 2019

4 More PPC Trends to Watch Out for in 2019

2019’s arrival is imminent, and there’s just one question on our minds: which PPC trends will the new year bring? Last month, we looked at four trends you’re likely to see in the approaching twelve months — and we’ll look at four more right now! Let’s start with … #1.…
What-are-the-Golden-Rules-of-PPC

What are the Golden Rules of PPC?

Looking to get more bang for your buck from your PPC campaign? Over $10bn was spent on PPC in 2017, and every cent you invest into your campaign counts. Effective paid search marketing drives valuable traffic to your site and helps secure conversions, but if you’re not giving it your…
What-Will-Be-the-Top-PPC-Trends-for-2019

What Will Be the Top PPC Trends for 2019?

With another year almost done and 2019 hot on its heels, we’re all wondering what changes lie in store in the wonderful world of PPC. Paid search keeps evolving in pretty fascinating ways, and the coming 12 months will bring more exciting innovations and developments our way. Knowing what to…
4-Effective-Retargeting-Techniques

4 Effective Retargeting Techniques

Retargeting is a powerful element of digital marketing every business should take advantage of. Retargeting is your chance to bring back those prospects who left your site without converting, via the power of the humble cookie and display ads. When done right, retargeting ads will prompt a portion of visitors…
How-to-Create-Facebook-Ads-that-Build-Your-Brand

How to Create Facebook Ads that Build Your Brand

With over two billion users worldwide, Facebook is a fertile advertising ground for your business. Every brand and organization on the planet should have embraced this social giant by now — and if you haven’t, you could be missing out on some pretty invaluable brand-building opportunities! But that doesn’t just…
The-Power-of-TrueView-YouTube-Video-Ads

The Power of TrueView YouTube Video Ads

YouTube is a giant. Almost three quarters of American adults use it each day, as do over 94% of 18 – 24 year-olds. It’s the first port of call to search for any video, from personal vlogs and music videos to movie trailers. But that’s not all it’s good for:…
What-can-you-Learn-from-your-Competitors-PPC-Campaigns

What can you Learn from your Competitors’ PPC Campaigns?

When Sun Tzu said ‘know yourself, know your enemy’, he had absolutely no way of knowing just how relevant this would be to the world of PPC centuries later. Sounds dramatic? Sure. But it’s true: getting to know your enemies (AKA your competitors) can make a massive impact on the…
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